SBD/Issue 162/Hot Reads

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Tuesday, May 13, 2008

 
Writer finds fault with NHL's Sidney Crosby-focused marketing strategy.

An inside look at golf ball technology on the PGA Tour.

The ARIZONA DAILY STAR's Greg Hansen writes AAU basketball is "a traveling flesh market driven by shoe companies and assorted wannabes who have helped to create the One-and-Done mentality that has seized college basketball" (ARIZONA DAILY STAR).

Luntz, Maslansky Strategic Research President Michael Maslansky writes in a special to AD AGE, "If I were advising one of the Olympic sponsors, I would urge it to stop playing defense and take the lead. … The sponsors truly have an opportunity to save the Beijing Olympic Games from themselves" (AD AGE).

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