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Hornets' Playoff Run Brings Team Close To Breaking Even
Published May 13, 2008
|Hornets Could Come Close To Breaking
Even With Extended Playoff Run
BAYOU BOOM: In New Orleans, Jaquetta White writes anything with the Hornets' logo or their players' names "has become increasingly popular." The "most popular seller has been anything with [G] Chris Paul's name and number on it." Because Paul's jerseys have been "hard to come by lately, jersey T-shirts are now hot sellers." NBA figures indicate that the Hornets are the "third top-selling team for merchandise" during the playoffs, as opposed to the regular season when the team was not in the top 10. Also, Paul's No. 3 jersey is the "third most popular" at NBAStore.com and the NBA Store in N.Y., up from 15th during the regular season. Facility Merchandising Inc. GM Wally Cox, whose company operates the team's store in New Orleans Arena, said that division championship merchandise is the biggest seller at the shop (New Orleans TIMES-PICAYUNE, 5/13).