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Brooklyn Bridge: Nets Add Six Sponsors For Barclays Center
Published May 13, 2008
|MGM Grand/Foxwoods Is One Of
Six New Sponsors For Barclays Center
SOMETHING TO BUILD ON: In Newark, Maura McDermott notes the current Barclays Center sponsors are "picking up more than half" of the $950M construction cost, as Barclays Bank in '07 agreed to pay $400M for naming rights. Nets VP/PR Barry Baum said that "digital signs inside and outside the arena will be synchronized so visitors will see the same sponsor's ads when they arrive outside the building, as they walk through the entrance plaza and finally when they get to their seats." Baum: "It's something that's unprecedented." Baum added that EmblemHealth will name the arena's entranceway (Newark STAR-LEDGER, 5/13).