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SBD/Issue 160/The Back of the Book
Girl Power: Interest In The WNBA Up In '07
Published May 9, 2008
The ESPN Sports Poll, a service of TNS Sport, asked U.S. respondents from January through December '07 how interested they are in the WNBA. Those that are at least a little bit interested are considered fans and very interested are avid fans. Of the 27,623 respondents, 34.8% were WNBA fans, up from 31.7% in '06, while 6.4% described themselves as avid WNBA fans. Fans of the WNBA are also asked a series of questions about their attending and viewing habits. The following are attending and viewing responses of WNBA fans for '07 (ESPN Sports Poll).
|
WNBA GAMES ATTENDED DURING THE PAST 12 MONTHS
|
WNBA FANS
(n = 1,784) |
|---|---|
|
0
|
90.7%
|
|
1
|
4.5%
|
|
2
|
1.8%
|
|
3-4
|
1.7%
|
|
5+
|
1.3%
|
|
WATCHED WNBA GAME ON TV DURING PAST 12 MONTHS
|
WNBA FANS
(n = 3,615) |
|
Yes
|
54.7%
|
|
WNBA GAMES WATCHED ON TV DURING PAST WEEK
(asked during the season) |
WNBA FANS
(n = 782) |
|
0
|
72.6%
|
|
1
|
13.1%
|
|
2
|
6.7%
|
|
3+
|
7.6%
|
