Quote of the Day
"It really makes me more confused than I was before. If I were an athlete, these are not good guidelines for me."
-- Former Canadian Olympian and civil rights attorney Nikki Dryden, on an IOC memo indicating clothing and gestures will be scrutinized at Olympic sites in Beijing more than in the past (N.Y. TIMES, 5/7).
Top Stories
Deck The Halls
The ambitious $100M Sports Museum of America officially opens its doors today in N.Y., seeking to serve as the preeminent facility for sports history by providing never-before-seen artifacts and interactive displays under one roof. The 45,000-square-foot museum already serves as the new home of the Heisman Trophy and also boasts the Billie Jean King Int'l Women's Sports Center. Another aspect that sets SmA apart from its competition: It’s a for-profit enterprise, and the hefty cost of admission -- ranging from $20-27 -- reflects that. But with its location in a tourist hotbed, Founder Philip Schwalb expects around 1 million visitors to pass through the museum’s doors in its first year. SmA also is shopping for sponsorships, already counting American Airlines and Cisco as its principal sponsors.
The Temple Of Boom
MLBAM promoting "Indiana Jones" on MLB.com, and while not quite "Spider-Man 2" redux, bloggers have a field day at MLB's expense.
More Bark Than Bite?
NCAA punishes 218 teams in APR, but are sanctions tough enough?
Best Feet Forward
Kobe's marketing appeal showing renewed traction with MVP, possible NBA Championship.
Drink Now Or Forever Lose Your Piece
Venus Williams endorsing Powerade's new zero-calorie drink planned to rival G2.
Over The Hill
Laws prohibit IRL's Sarah Fisher from stumping for Clinton with race car ads.
If The Shoe Doesn't Fit
Jury rules Payless must pay adidas $304.6M for trademark violations.
Line Change
Penguins arena designs approved just weeks after being panned as "bland."
Something To Build On
Do plans for new CFL stadiums signal a strengthening of the league's economics?
