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SBD/Issue 155/Sports Media
NFL Draft Saturday Viewership Up On NFL Net, Down on ESPN
Published May 2, 2008
ESPN's coverage of the '08 NFL Draft averaged 5.0 million viewers (3.9 coverage rating) from 3:00-8:00pm ET on Saturday, down 1.2% from 5.1 million viewers (4.3 coverage rating) last year. On the NFL Network, Saturday coverage from 3:00-9:30pm drew 496,000 viewers (0.9 coverage rating), which is up 41.7% from 350,000 viewers (0.7 coverage rating) last year. From 3:00pm-6:30pm ET, when the first round of the draft aired, NFL Network averaged 572,000 viewers (1.0 coverage rating) (THE DAILY).
|
NFL DRAFT VIEWERSHIP
|
||||||
|
NET
|
SAT. '08
|
SAT. '07
|
% +/-
|
SUN. '08
|
SUN. '07
|
% +/-
|
|---|---|---|---|---|---|---|
|
ESPN
|
5,034,000
|
5,096,000
|
-1.2%
|
2,100,000
|
1,795,000
|
17.0%
|
|
NFLN
|
496,000
|
350,000
|
41.7%
|
282,000
|
179,000
|
57.5%
|
DOWN IN MILWAUKEE: ESPN's coverage Saturday earned a 5.4 HH rating and 48,114 HHs in the Milwaukee market, down 8.5% and 7.6%, respectively, from a 5.9 HH rating and 52,097 HHs last year (MILWAUKEE JOURNAL SENTINEL, 4/30).
