SBD/Issue 148/The Back of the Book

'07 Sporting Goods Sales Up 3.0%; Sports Apparel Market Up 2.4%

In '07, total manufacturers' sales (in wholesale dollars) for the sporting goods and fitness industry in the U.S. grew at an annual rate of 3%. While down from higher growth rates in '05 (6.8%) and '06 (5.8%), the sporting goods industry has continued its streak of outperforming GDP for non-durable goods, which was 2.2% -- according to the U.S. government in '07. The sporting goods industry also saw stability in the sports apparel, fitness equipment and team sports markets. The following chart lists a breakdown of the sports apparel market for '07, according to U.S. wholesale value of annual manufacturers' shipments, with comparisons to '06 (SGMA).

MANUFACTURER SALES OF SPORTS APPAREL
CATEGORY
'07 (MILLIONS)
'06 (MILLIONS)
% +/-
TOTAL BRANDED ATHLETIC APPAREL
$14,682
$14,454
1.6%
Outerwear
$1,223
$1,200
1.9%
Fleece/Sweat
$1,794
$1,725
4.0%
Warm-ups
$155
$150
3.3%
Shirts/Tops
$5,222
$5,140
1.6%
Pants
$404
$397
1.8%
Shorts/Skirts
$1,241
$1,225
1.3%
Dresses
$35
$35
0.0%
Underwear
$516
$505
2.2%
Swimwear
$2,432
$2,442
-0.4%
Caps/Hats
$430
$420
2.4%
Socks
$985
$975
1.0%
Sports Bras
$246
$240
2.5%
Accessories
$181
$178
1.7%
TOTAL PERFORMANCE APPAREL
$1,225
$1,185
3.4%
Tops
$581
$560
3.8%
Bottoms
$230
$225
2.2%
Base Layer
$413
$400
3.3%
TOTAL FITNESS APPAREL
$314
$300
4.7%
Tops
$146
$140
4.3%
Bottoms
$168
$160
5.0%
TOTAL BRANDED ACTIVEWEAR
$12,154
$11,800
3.0%
TOTAL BRANDED ATHLETIC
& ACTIVE APPAREL
$28,374
$27,739
2.3%
TOTAL TEAM UNIFORMS
$1,127
$1,083
4.1%
Football
$358
$350
2.3%
Basketball
$184
$183
0.5%
Soccer
$130
$125
4.0%
Baseball
$321
$292
9.9%
Volleyball
$58
$57
1.8%
Other
$77
$76
1.3%
TOTAL SPORTS APPAREL
$29,502
$28,822
2.4%
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