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SBD/Issue 148/Sponsorships, Advertising & Marketing
Foot Long: Top NFL Draft Prospect Appearing In Subway Webisodes
Published April 23, 2008
By Terry Lefton, Editor-At-Large
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Top NFL Draft prospect DE Chris Long has signed a deal with Subway that has him appearing in 15 Webisodes on Subwayfreshbuzz.com around the NFL Draft. Long also will make appearances for the restaurant chain. In some of the Webisodes, produced by Source Communications, Long shows Subway icon Jared Fogle how to attain "NFL shape," with Fox NFL reporter Jay Glazer "hosting." Long also has marketing deals around the draft with Sprint and Hummer, along with a multi-year shoe and apparel deal with Nike. Long's marketing is being handled by 16W Marketing, which has handled father Howie Long's marketing for the past 13 years.
