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SBD/Issue 145/Sports Media
Final Nielsen Ratings From Recent Sports Events
Published April 18, 2008
The following lists final Nielsen ratings from recent sports events (THE DAILY).
|
SHOW
|
DATE
|
NET
|
TIME
|
RAT/SHR
|
|---|---|---|---|---|
|
"Links to Legends" (taped)
|
4/12
|
CBS
|
1:30-2:30pm
|
0.7/2
|
|
"Eighties at Augusta" (taped)
|
4/12
|
CBS
|
2:30-3:30pm
|
1.4/4
|
| Golf: The Masters: Third Round |
4/12
|
CBS
|
3:30-6:00pm
|
5.6/13
|
| MLB: (regional) (Yankees-Red Sox, 95%)* |
4/12
|
Fox
|
3:51-8:00pm
|
2.7/6
|
| NASCAR Sprint Cup: Subway Fresh Fit 500 |
4/12
|
Fox
|
8:56pm-12:09am
|
4.4/8
|
| NHL: Stanley Cup Playoffs: Western Conference Quarterfinals: Predators-Red Wings: Game Two |
4/12
|
NBC
|
2:00-5:00pm
|
0.8/2
|
| Ironman World Championship 70.3 (taped) |
4/12
|
NBC
|
5:00-6:00pm
|
0.7/2
|
| "NBA Countdown" |
4/13
|
ABC
|
12:30-12:56pm
|
1.0/3
|
| NBA: Raptors-Pistons |
4/13
|
ABC
|
12:56-3:30pm
|
1.6/4
|
| NBA: Spurs-Lakers |
4/13
|
ABC
|
3:30-6:00pm
|
2.4/5
|
| "Jim Nantz Remembers Augusta: The 1978 Masters" |
4/13
|
CBS
|
1:30-2:30pm
|
1.4/4
|
| Golf: The Masters: Final Round |
4/13
|
CBS
|
2:30-6:00pm
|
8.6/18
|
| National Heads Up Poker Championship (taped) |
4/13
|
NBC
|
12:00-2:00pm
|
1.1/3
|
| NHL: Stanley Cup Playoffs: Eastern Conference Quarterfinals: Flyers-Capitals: Game Two |
4/13
|
NBC
|
2:00-4:31pm
|
0.8/2
|
| Gymnastics: Pacific Rim Championships (taped) |
4/13
|
NBC
|
4:31-6:00pm
|
1.0/3
|
* = game was delayed for rain for a total of two hours and 11 minutes
|
SHOW
|
DATE
|
NET
|
TIME
|
U.S. AREA
|
COV. AREA
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
NCAA Women's Basketball Tournament: Regional Finals:
North Carolina-LSU |
3/31
|
ESPN
|
7:35-9:44pm
|
1.0
|
1.2
|
1,497
|
| NCAA Women's Basketball Tournament: Regional Finals: Stanford-Maryland |
3/31
|
ESPN
|
9:44-11:42pm
|
1.0
|
1.2
|
1,397
|
| NCAA Women's Basketball Tournament: Regional Finals: Connecticut-Rutgers |
4/1
|
ESPN
|
9:05-11:03pm
|
1.4
|
1.6
|
2,025
|
| NCAA Women's Basketball Tournament: Regional Finals: Tennessee-Texas A&M |
4/1
|
ESPN
|
7:00-9:05pm
|
1.2
|
1.5
|
1,781
|
| NBA: Warriors-Mavericks |
4/2
|
ESPN
|
9:36-11:58pm
|
1.1
|
1.3
|
1,394
|
| NBA: Bulls-Cavaliers |
4/3
|
TNT
|
8:14-10:51pm
|
1.0
|
1.2
|
1,354
|
| NCAA Basketball: NIT Championship: Ohio State-UMass |
4/3
|
ESPN
|
7:00-9:08pm
|
1.0
|
1.1
|
1,375
|
| College Basketball Slam Dunk & Three-Point Contest |
4/3
|
ESPN
|
9:08-11:08pm
|
0.9
|
1.1
|
1,381
|
| NBA: Mavericks-Lakers |
4/4
|
ESPN
|
10:31pm-1:15am
|
1.5
|
1.7
|
2,073
|
| NASCAR Nationwide Series: O'Reilly 300 |
4/5
|
ESPN2
|
3:01-5:32pm
|
1.5
|
1.8
|
2,220
|
| NCAA Women's Basketball Tournament: National Semifinals: Tennessee-LSU |
4/6
|
ESPN
|
9:32-11:40pm
|
2.4
|
2.8
|
3,603
|
| NCAA Women's Basketball Tournament: National Semifinals: Stanford-Connecticut |
4/6
|
ESPN
|
7:00-9:06pm
|
1.8
|
2.1
|
2,809
|
| MLB: "Sunday Night Baseball": White Sox-Tigers |
4/6
|
ESPN2
|
8:00-10:56pm
|
1.4
|
1.6
|
2,151
|
OH CANADA: Raptors' regular-season audiences on TSN, Rogers Sportsnet and the Score grew for the second consecutive season. TSN averaged 164,000 viewers for 21 games (+6%), Sportsnet averaged 150,000 for 12 games (+13%) and the Score averaged 119,000 viewers for 30 games (+7%). The CBC, in its first year as a Raptors broadcaster, topped all Canadian nets with 181,000 viewers for seven Sunday afternoon telecasts (Toronto GLOBE & MAIL, 4/16)….French-language sports net RDS has "reeled in more Quebec viewers than the CBC has countrywide" with its broadcasts of the Canadiens-Bruins first round Stanley Cup playoff series. For the first four games, RDS averaged 1.6 million viewers and had a Quebec market share around 40%, while the CBC says it averaged 1.4 million viewers across Canada (HAMILTON SPECTATOR, 4/18).
BALLS & STRIKES: ESPN has averaged 2.0 million HHs for its first four MLB broadcasts this season, up 52% from 1.3 million HHs for the first five games of '07 (ESPN)….Last Sunday's Brewers-Mets game on FSN Wisconsin earned a 9.2 HH rating (82,000 HHs), while the same matchup last Saturday on the net earned a 7.9 rating and 70,000 HHs (MILWAUKEE JOURNAL SENTINEL, 4/15).
THE MASTERS: Last weekend, CBS averaged a 7.3/16 Nielsen rating and 11.0 million viewers for its two telecasts of The Masters, down 3.9% and 7.6%, respectively, from a 7.6/18 and 11.9 million viewers last year (THE DAILY). ESPN's coverage of the tournament on Thursday and Friday delivered 20% more HHs and more than double the audience of men 18-34 then USA's coverage last year (THE DAILY). Last Sunday's final round had a 9.8 HH rating on WDJT-CBS in Milwaukee (87,000 HHs), peaking at a 15.2 rating and 135,000 HHs in the 6:15-6:30pm CT window (MILWAUKEE JOURNAL SENTINEL, 4/15).
