Cavaliers Launch Playoff Marketing Campaign With Alltel

By Eric Fisher, Staff Writer, SportsBusiness Journal

Alltel Helps Cavaliers Launch Playoff Marketing Campaign

The Cavaliers have launched their playoff marketing campaign, entitled "Rise Up and Cheer," through a new partnership with Alltel Wireless. The campaign marks the club’s first meaningful entry into mobile for a marketing campaign and extends last spring’s Rise Up promotional effort. The Cavaliers-Alltel alignment will include wireless news updates on the postseason, notification of special team-organized fan events and watch parties, the distribution of a dedicated “Rise Up And Cheer” mobile wallpaper and several giveaway offers. The Cavaliers also will give away “Rise Up and Cheer” cards at their Eastern Conference quarterfinal Game 1 against the Wizards Saturday, with playoff tickets and other prizes given to fans displaying the most creative display of their cards on cavs.com.