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NHL National, Regional Nets See Year-Over-Year Ratings Gains
By Austin Karp, Research Associate
Ratings for the NHL on its national broadcast partners were up this regular season, as NBC and Versus both saw gains. NBC, which was buoyed by a 2.2 final Nielsen rating for the Amp Energy Winter Classic on New Year's Day, saw ratings for its 10 NHL telecasts average a 1.0, up slightly from a 0.9 for nine telecasts last year, and even with '05-06. Outside of the New Year's Day game, no NHL telecast on the net cracked a 1.0 rating. On Versus, the net averaged a 0.3 coverage area rating, up from a 0.2 for each of the two prior seasons. Versus also saw year-over-year gains in HHs (+20.3%) and viewers (+28.3%). The network saw its most-viewed regular-season game on March 31 for Rangers-Penguins, which drew 358,925 HHs and 527,985 viewers.
'08 NHL ON NBCSEASONGMSAVG. RATING'08101.0'0790.9'0661.0'07-08 NHL ON VERSUSSEASONGMSCOVERAGE AREA RATINGHHsVIEWERS'07-08580.3192,675272,417'06-07560.2160,134212,366'05-06580.2116,852162,161On the RSN side, 15 NHL teams saw increases in HH ratings from last season. FSN North saw the biggest gains among all RSNs, jumping 158.6% for its Wild telecasts, while the Blues also saw healthy gains, up 68.3% on FSN Midwest. CSN, which has the rights to four NHL teams, saw its average ratings jump 31% as three of its four teams made the playoffs. The Capitals and LW Alex Ovechkin led the way for CSN as the team jumped 75% in HH ratings on CSN Mid-Atlantic. The four teams on MSG and MSG Plus -- Rangers, Islanders, Sabres and Devils -- also saw an increase in ratings this season, with each of the franchises ranking in the top 10 among U.S. teams in ratings gains from last season. Nine teams saw RSN ratings declines this season. Despite last season's first playoff appearance for the Thrashers, the club saw the biggest decline, down 58.8%, as the team failed to reach the postseason this year. Despite qualifying for the playoffs, the Bruins, Avalanche, Predators and Stars all saw RSN declines. The following lists RSN ratings for each NHL team based in the U.S.
'07-08 NHL RSN RATINGSTEAMRSNGMSAVG. HH RATING
'07-08AVG. HH RATING
'06-07% +/-WildFSN North452.871.11158.6%RangersMSG571.160.6287.1%IslandersMSG Plus620.230.1376.9%CapitalsCSN Mid-Atlantic750.700.4075.0%Blues FSN Midwest 402.071.2368.3%Sabres MSG 748.505.1066.7%Panthers FSN Florida 700.290.1952.6%Devils MSG Plus 660.330.2343.5%Flyers CSN Philadelphia 622.301.7035.3%Red Wings FSN Detroit 704.743.5533.5%Hurricanes FSN South 551.301.0030.0%Ducks FSN Prime Ticket 650.310.2524.0%Blue Jackets FSN Ohio 751.150.9521.1%Penguins FSN Pittsburgh 705.995.2214.8%Sharks CSN Bay Area 600.900.8012.5%Coyotes FSN Arizona 400.310.32-3.1%Kings FSN West 700.290.30-3.3%Bruins NESN 741.501.60-6.3%Avalanche Altitude 661.501.70-11.8%Blackhawks CSN Chicago 480.600.80-25.0%Lightning Sun Sports 690.650.89-27.0%Predators FSN South 550.701.00-30.0%Stars FSN Southwest 410.410.59-30.5%Thrashers SportSouth 600.140.34-58.8%NOTES: * = The Ducks had 41 telecasts on FSN Prime Ticket and 24 on FSN West, while the Kings had 61 telecasts on FSN West and 9 telecasts on FSN Prime Ticket. Ratings listed for each team is the combined rating for the two nets.




