Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 142/Sports MediaPrint All
MSG Earns Highest-Rated Hockey Telecast
Since '04 With Devils-Rangers Game Three
PLAYOFFS RATINGS: MSG earned a 2.61 HH rating for the Sunday night's Game Three of the Devils-Rangers NHL Eastern Conference quarterfinals, making it the net's highest-rated hockey telecast since the '04-05 lockout. Combined with a 0.63 HH rating on MSG Plus, which showed the same game using the Devils announce team, and the rating hits 3.24. Rangers-Devils Game One earned a 2.3 HH rating on MSG, with MSG Plus delivering a 0.53 HH rating for a combined 2.83 HH rating. Meanwhile, CSN Philadelphia's coverage of Flyers-Capitals Game One averaged a 3.4 HH rating (101,076 HHs), a 54.5% increase over the regular-season average of 2.2 (THE DAILY). French-language RDS Saturday had its largest audience ever for Bruins-Canadiens Game Two with 1.736 million viewers, while the CBC drew 1.541 million viewers for the English version of the same game, combining for a total of 3.277 million viewers (Toronto GLOBE & MAIL, 4/15).
NO BULL: In Philadelphia, Paul Vigna reports some Philadelphia-area viewers missed Rangers-Devils Game Three on Versus, with those viewers receiving a PBR broadcast instead. Versus Dir of PR Meier Raivich: "The feed actually ran in its entirety on the Versus Network, but it looks like it was blacked out in a couple areas, and we're looking into it to make sure that it doesn't happen again." Raivich "couldn't say exactly what areas of the region were blacked out." Raivich: "We're still actually ... trying to figure out what happened. But we're putting all these things in place so that no one is inconvenienced again" (PHILADELPHIA DAILY NEWS, 4/15).
SLIP OF THE TONGUE: Capitals Owner Ted Leonsis in his blog noted NBC's Mike Milbury called his team the "Crapitals" twice during the net's Sunday broadcast of Flyers-Capitals Game Two. Leonsis contacted Milbury through NHL Commissioner Gary Bettman and spoke to the analyst Sunday night. Leonsis: "Mike calmly explained that he meant no harm. He had a slip of the tongue when trying to start a commentary about our play. He meant to say the Washington Caps but instead he said the Washington Craps. ... He formally apologized to me and he wanted me to convey his apology to our community. ... I have accepted his apology and believe we should all move on" (TED.AOL.com, 4/14).
NOT PLAYING NICE? CABLEFAX DAILY noted the NHL, which last week launched NHL Network Online and has "seized control of all team Web sites and the lion's share of league-related digital rights," has "angered some media partners and left others waiting to see which way the digital puck will slide." NHL Senior VP/Media Sales Larry Gelfand said that the content from NHL Net Online will be "'transitioned to all team sites' in an effort to enhance local sales/marketing opportunities for RSNs and other media partners." But the plans "aren't yet set in ice, causing unrest among certain cable teammates" such as MSG, which has an antitrust suit "pending against the league over the control" of the Rangers' site (CABLEFAX DAILY, 4/14).
NESN, MSG Acquire Exclusive Rights To
Televise Regional Little League Tournaments
FINAL THOUGHT: Schreiber wrote, "It should not take an elaborately researched two-part, four-hour, commercial-free primetime documentary to remove the rancor from the discussion of the intertwined history of sports and race in America. Columnists should not have to face 'fire her' campaigns for trying to connect the dots between past and present. ESPN should not have its motives impugned every time it falls short of perfection on racial matters. The bar is set too high. The only alternatives are to clear it or take the lumps trying. Walking away from it is not an alternative" (ESPN.com, 4/13).
Writer Lauds CBS For Its Final
Round Coverage Of The Masters
ESPN: In Oakland, Dave Del Grande writes ESPN's "first swing at live Masters coverage was a home run. Especially the event's par-3 competition" (OAKLAND TRIBUNE, 4/15). In Illinois, Tim Cronin writes The Masters Live online webcast was a "huge success." Cronin: "The stately golf tournament at Augusta National proved beyond doubt that television will come to the Web faster, and with a better picture, than the Web will come to the telly. ... Live all-day coverage of five holes from Augusta National without commercials, for free? It makes those stilted mentions of the patrons and second cut palatable" (DAILY SOUTHTOWN, 4/15).
Immelman Reads Top Ten List On
Last Night's "Late Show" On CBS
10) “I’ve been elevated from 'Unknown' to 'Obscure.'”
9) “Thanks to the prize money, I no longer have to buy generic root beer.”
8) “Suddenly I don’t look so foolish for trademarking ‘Immelmania.’”
7) “I’m BFF’s with Lauren and Heidi from the ‘The Hills.’”
6) “President Bush called to congratulate me on winning Wimbledon.”
5) “When my caddy recommends a club I can say, 'Excuse me, how many Masters have you won?'”
4) “Invited to Masters Winners Week on ‘Jeopardy.’”
3) “I get a lifetime supply of them little pencils.”
2) “Guess who’s playing 36 holes with the Pope this weekend?”
1) “Get to put my arm around Tiger Woods and say, ‘Maybe next year.’”
The NBA playoff race leads today's blog discussion. Nuggets F Carmelo Anthony being charged with a DUI and former NFLer Herschel Walker's new book "Breaking Free," which addresses his multiple personality disorder, are also hot topics in this morning's blog discussion.
Gotuit Media Corp. has renewed its deal with Sports Illustrated to power the SI Filmroom, an interactive online video offering that serves as a key element of SI.com's coverage of the upcoming NFL Draft. Gotuit, whose platform relies on extensive metadata-based search and navigation capabilities, also recently reupped its deal with MLS to power the QuickKicks video portal within MLSNet.com (Eric Fisher, SportsBusiness Journal).
Writer Feels NFL Network
Should Hire Hammond
HANGING PITCH: In N.Y., Bob Raissmann writes the "only thing more stunning" than Yankees manager Joe Girardi letting [P] Mike Mussina pitch to Red Sox LF Manny Ramirez on Saturday with two outs, runners at second and third, and the Yankees leading 2-1, was Fox' Tim McCarver "having absolutely nothing to say about the move." McCarver "went mum," and after Ramirez drove in two runs, it became "even more glaring an omission." Instead, it was "left up to Kevin Kennedy, sitting in Fox's Hollywood studio." Kennedy said, "You must walk Manny Ramirez" (N.Y. DAILY NEWS, 4/15).
LIONS: The Lions and WWJ-CBS have entered into a three-year agreement to broadcast the team's preseason games, starting with the '08 season. The agreement includes the continuation of "The Ford Lions Report," a half-hour program about the Lions that airs weekly during the season (Lions).