SBD/Issue 142/Sponsorships, Advertising & Marketing

Marketplace Roundup

Randy Moss' Line Of Pony
Gear Hitting Retail In August
Pony Int'l has formally agreed to an exclusive partnership to design a signature athletic footwear and clothing line featuring Patriots WR Randy Moss. The first wave of Pony's Moss-branded gear will arrive in stores August 1. The new collection is a comprehensive line of performance shoes. The Moss 1 Molded Signature Cleat features a Moss green color (Pony).

MAGIC TOUCH: Walt Disney World Resort will serve as a presenting sponsor of the MEAC-SWAC Challenge, an event owned and operated by ESPN Regional Television that features football teams from the two HBCU leagues. The '08 event will feature the MEAC's Hampton Univ. and the SWAC's Jackson State Univ. on August 31 and will be broadcast live at 2:00pm ET on ESPN2 from the Florida Citrus Bowl (Disney).

MOBILE GROWTH: A Forrester Research study released last week found that while mobile marketing is "still in an infant stage, 83% of marketers believe that its effectiveness will increase over the next three years." Marketers view mobile as "one of the most valuable advertising channels, since consumers are increasingly using their mobile devices to get content" (BRANDWEEK.com, 4/11).

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