Triple-A Isotopes Trying One-Day Rebrand New Logo For NASCAR's Race To Green Effort Charlotte Motor Speedway Adding Fan Experience Deck Redskins' Allen Taking Lead In Stadium Effort Bristol Speedway Makes Kid-Friendly Changes Schefter Working Celtics-Bulls World Cup Could Elevate Soccer In North America Pegula Takes Responsibility For Sabres' Failings SBJ In-Depth: Youth Sports NFL Loads Primetime Schedule With Top Draws
SBD/Issue 142/Sponsorships, Advertising & MarketingPrint All
Dunkin' Donuts Taps FSG As
Its Sports Marketing Agency
SPARQtraining.com Removes Images
Of Tebow At Request Of Univ. Of Florida
Nike Suing adidas, Zheng Zhi
For Breach Of Endorsement Contract
Watch Reebok's "Hibernation" Spot
Randy Moss' Line Of Pony
Gear Hitting Retail In August
MAGIC TOUCH: Walt Disney World Resort will serve as a presenting sponsor of the MEAC-SWAC Challenge, an event owned and operated by ESPN Regional Television that features football teams from the two HBCU leagues. The '08 event will feature the MEAC's Hampton Univ. and the SWAC's Jackson State Univ. on August 31 and will be broadcast live at 2:00pm ET on ESPN2 from the Florida Citrus Bowl (Disney).
MOBILE GROWTH: A Forrester Research study released last week found that while mobile marketing is "still in an infant stage, 83% of marketers believe that its effectiveness will increase over the next three years." Marketers view mobile as "one of the most valuable advertising channels, since consumers are increasingly using their mobile devices to get content" (BRANDWEEK.com, 4/11).