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SBD/Issue 142/FinancePrint All
Earnhardt Jr. Merchandise Helps Motorsports
Authentics Post First Profitable Quarter
POSITIVE OUTLOOK: NASCAR SCENE's Bob Pockrass reported MA execs are "cautiously optimistic about breaking even this year." MA, "at least in part," reaped the benefits from Earnhardt's change from Budweiser to National Guard and Amp, "as well as the change in his team and number." MA lost $6.5M in Q1 '07 and "nearly $43[M]" total last year. Pockrass noted there are "still some merchandise haulers that are not making money and will be re-evaluated" (SCENEDAILY.com, 4/10).