Toned Down: Go Daddy Debuts Less Racy Danica Patrick Spot

Watch The Latest Go Daddy Spot Featuring Danica Patrick

Go Daddy Sunday during ESPN's coverage of the IndyCar Honda Grand Prix of St. Petersburg debuted its newest commercial featuring driver Danica Patrick, this time with "nary a tight tank top or unzipped jacket in sight," according to Jane Larson of the ARIZONA REPUBLIC. In the spot, a young girl "who aspires to be like Patrick" builds a go-kart and a fan Web site with her father's help and "wins her big race against a field of boys." After Patrick presents the girl with a checkered flag, the girl says, "Everyone has a dream. Build yours today with a domain name from GoDaddy.com." Go Daddy CEO Bob Parsons said that the ad "outperformed Go Daddy's racy" Super Bowl XLII spot and "tied in popularity with a previous Patrick ad." Parsons said that the company wanted to "try something different with its new Patrick ad, but is not dropping the old strategy." Parsons: "There are many sides to us, and this commercial just shows one of them." Meanwhile, Parsons has started a weekly video blog at www.bobparsons.com, and topics so far have "covered the company's rejection of the idea of hiring former New York Gov. Eliot Spitzer's call girl as a Go Daddy Girl, a lawsuit against Go Daddy rival Network Solutions, and Parsons' return to commuting by car after a second motorcycle accident" (ARIZONA REPUBLIC, 4/11).