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SBD/Issue 139/The Back of the Book
Nielsen Ratings Trend For Weekend Coverage Of The Masters On CBS
Published April 10, 2008
The first of the PGA Tour's four majors gets underway today with coverage of the first round of The Masters. CBS has broadcast some portion of the tournament since '56, and ESPN this year takes over coverage from USA Network of the first two rounds. The following lists a weekend average Nielsen ratings trend for The Masters on CBS since Tiger Woods won his first green jacket in '97 (THE DAILY).
|
YEAR
|
AVG. RATING
|
% +/-
|
AVG. VIEWERS
|
WINNER
|
TIGER
|
|---|---|---|---|---|---|
|
'07
|
7.6
|
10.1%
|
11,900,000
|
Zach Johnson
|
T2
|
|
'06
|
6.9
|
-13.8%
|
9,940,000
|
Phil Mickelson
|
T3
|
|
'05
|
8.0
|
19.4%
|
11,818,000
|
Tiger Woods
|
1
|
|
'04
|
6.7
|
-2.9%
|
10,274,000
|
Phil Mickelson
|
T22
|
|
'03
|
6.9
|
-14.8%
|
9,517,000
|
Mike Weir
|
T15
|
|
'02
|
8.1
|
-24.3%
|
11,413,000
|
Tiger Woods
|
1
|
|
'01
|
10.7
|
40.8%
|
14,992,000
|
Tiger Woods
|
1
|
|
'00
|
7.6
|
-3.8%
|
10,123,000
|
Vijay Singh
|
5
|
|
'99
|
7.9
|
-8.1%
|
10,583,000
|
Jose Maria Olazabal
|
T18
|
|
'98
|
8.6
|
-23.2%
|
12,448,000
|
Mark O'Meara
|
T8
|
|
'97
|
11.2
|
47.4%
|
15,848,000
|
Tiger Woods
|
1
|
