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SBD/Issue 138/Sports Media
Blog Hound: Introducing The Seattle Sounders FC
Published April 9, 2008
Bloggers discuss the naming of the 15th MLS franchise -- the Seattle Sounders FC -- as voted by 15,000 fans.
| Isuma Posted by: Jeff |
| “The Sounders ownership gets major kudos for this bravery. Too bad more companies do not listen so carefully to their customers.” |
| Going to the Mat Posted by: Matt Johnson |
| “I have to admit, I think keeping the ‘Sounders’ in the name was important for historical and fan base reasons.” |
| N.Y. Times Soccer Blog Posted by: Chris Conant |
| “Not all teams are condemned to such lame monikers as the ‘Mutiny’, ‘Clash’, ‘Fusion’, ‘Wizards’, etc.” |
| Du Nord Posted by: Brucio |
| “I am very glad they got it right. That has not always been the case with this league! And they kept the Green and Blue color scheme too. As for that logo, well no one is ever 100% right. But hey, we got the name we all wanted so let’s stop while we're ahead!” |
| Blogs Is Watching Posted by: YSL |
| “I actually wrote in my vote preferring to jack from another name. … So yeah, I actually voted for Seattle Stars even though it wasn't on the list of choices.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz about the naming of the Sounders. Bloggers who like the name or the method of naming the team were tallied as positive, representing 82.36% of the posts. Bloggers who dislike the name were counted as negative, making up 11.76% of the buzz. Click here fore more information.See www.sportsbusinessdaily.com for more info.
The topic ranked 7 out of 10 on the buzz, indicating a high level of interest among sports bloggers.
- Fans around the country are excited about the way in which the Sounders’ owners named the team. These fans wish more professional sports franchises would use a democratic method and incorporate fans in the decision-making process.
- Many bloggers believe this vote is a significant milestone and brilliant PR move for MLS. They think this is a sign that the league truly cares about its fans.
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