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SBD/Issue 136/Sponsorships, Advertising & Marketing
White Sox, Blackhawks Form Far-Reaching Marketing Sponsorship
Published April 7, 2008
|White Sox, Blackhawks Form
One-Year Marketing Partnership
REACHING OUT: The move represents another major marketing initiative undertaken by the Blackhawks since the September death of Owner Bill Wirtz, who famously resisted many forms of outreach to fans. The club in recent months also has announced plans to televise every game next season, create a fan festival and repair strained relationships with several club legends. “We have to be bold. We have to be innovative. We’re working with a blank canvas,” said Blackhawks Senior VP/Business Operations Jay Blunk. “This whole quest is about making the Blackhawks relevant again. We built up such great momentum since the beginning of the new year. The question before us now is how we keep that momentum. Staying visible and being in front of White Sox fans is part of that.” The Blackhawks also intend to pursue some promotional opportunities with the Cubs, particularly as Blunk and Blackhawks President John McDonough each were longtime Cubs employees before moving to the hockey team late last year. But Blunk said it will not be "on the same scale as with the Sox.” Blunk: “The in-game presentation opportunities at U.S. Celluar lend themselves to far more activity.”