SBD/Issue 136/Sponsorships, Advertising & Marketing

This Is The Story Of A Champion: Jeter Close To Deal With Gillette

Jeter Close To Inking Deal To
Join Gillette's "Champions" Campaign
Yankees SS Derek Jeter is "close to completing an endorsement deal" with Gillette that would have him join the company's "Champions" campaign, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. While the deal is not finalized, sources said that Jeter "shot an ad in Orlando for longtime Gillette agency BBDO during the final month of spring training." The ad is expected to break in May and will air in North America. Tiger Woods, Roger Federer and Barcelona FC F Thierry Henry currently appear in the global "Champions" ads, but Jeter "could presumably be taking the place of Henry in the campaign" in the U.S. Gillette is signing Jeter after "failing to renew a longtime sponsorship with the [Red Sox] that included signage at Fenway Park" (SPORTSBUSINESS JOURNAL, 4/7 issue).

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