SBD/Issue 136/Franchises

Brewers Tighten Tailgating Policy For Fans Without Tickets

Brewers Tighten Tailgating Policy
For Fans Without Tickets
The Brewers at Friday's home opener against the Giants "had police tell tailgaters that they couldn't simply party in the parking lots without actually going to the game," according to Rick Romell of the MILWAUKEE JOURNAL SENTINEL. The approach "appears to be a new policy aimed at maximizing parking space for fans with tickets." Brewers VP/Communications Tyler Barnes said that "parking capacity -- or lack of it," was the problem. Barnes said that with 12,500 spaces at Miller Park, "'there simply is not enough parking' to accommodate people who come only to tailgate." Barnes: "We love tailgating; we fully embrace it. But it's the simple law of supply and demand." Romell wrote the Brewers "appear to be treading carefully," because they "don't want to anger fans who have embraced the tailgating tradition." But the team also does not "want to inconvenience fans who buy tickets and use them." On Friday, it "didn't appear that police were taking an aggressive posture," as "it looked as if perhaps as many as a couple thousand fans spent the entire game on the asphalt rather than inside the stadium." Barnes said the team this winter examined the situation after "multiple times this past season where we were not able to accommodate everyone with parking here at the ballpark." Barnes added that the club "may enforce a no tailgating-only policy at other games this season." Barnes: "We're going to reserve the right to keep the parking for those people who have the game tickets" (MILWAUKEE JOURNAL SENTINEL, 4/5).

RADIO DEAL: A source indicated that the Brewers new radio broadcast rights deal with WTMJ-AM, set to begin in '09, runs for four years through the 2012 season. In Milwaukee, Bob Wolfley reported the Brewers TV deal with FSN Wisconsin also will end in 2012, and the two "local broadcast packages are in contractual sync" (MILWAUKEE JOURNAL SENTINEL, 4/6).

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