Quote of the Day
“You would not rename the White House and you would not rename Grant’s Tomb or the Grand Canyon. We will not rename Yankee Stadium.''
-- Yankees COO Lonn Trost, on not selling naming rights to the new Yankee Stadium(CNBC, 4/4).
NBA Commissioner David Stern and NCAA President Myles Brand are using the men’s championship game in San Antonio tonight as the setting to formally unveil a much-discussed partnership to improve the state of basketball in the U.S. The five-year, $50M deal is considered groundbreaking because not only does it include “ambitious goals for overhauling youth basketball,” but it also “marks a new level in the relationship between two powerful organizations that, until a couple of years ago, had never sat down together.” The two will combine to develop programs to help assure consistent, high-quality basketball training and education. But one of the first moves will be to hire a CEO, staff and figure out where to establish a headquarters. The obvious goal is to have more control of youth basketball and a more consistent approach that is supported by both organizations. Brand tells USA TODAY, "It's a transformational approach to basketball.”
White Sox, Blackhawks team up for rare cross-promotional marketing effort.
Weaving A Web
NHL this week will unveil reworked online video portal to complement NHL Network.
Polo to outfit U.S. Olympians in formal wear for Opening, Closing Ceremonies in Beijing.
Un-Luck Of The Irish
Setanta abandons plans to sell itself after little interest in almost $2B asking price.
Not Getting The Picture
NCAA pulls Vitale/Hooters ad from Final Four program after restaurant will not remove waitress image.
A Midsummer's Nightmare
Jacques Rogge said he is "very concerned" with unrest surrounding Beijing Games, torch relay.
Birds Of A Feather
Wasserman Media Group signs NBA draft prospects Brook, Robin Lopez for representation.
Rating His Mortgage
N.Y. Times profiles little known sports power broker William Wesley.