Quote of the Day

“You would not rename the White House and you would not rename Grant’s Tomb or the Grand Canyon. We will not rename Yankee Stadium.''

-- Yankees COO Lonn Trost, on not selling naming rights to the new Yankee Stadium(CNBC, 4/4). 

Monday April 7, 2008 Vol. 14 — No. 136 Print This Issue

Top Stories

  • Hoop Dreams

    NBA Commissioner David Stern and NCAA President Myles Brand are using the men’s championship game in San Antonio tonight as the setting to formally unveil a much-discussed partnership to improve the state of basketball in the U.S. The five-year, $50M deal is considered groundbreaking because not only does it include “ambitious goals for overhauling youth basketball,” but it also “marks a new level in the relationship between two powerful organizations that, until a couple of years ago, had never sat down together.” The two will combine to develop programs to help assure consistent, high-quality basketball training and education. But one of the first moves will be to hire a CEO, staff and figure out where to establish a headquarters. The obvious goal is to have more control of youth basketball and a more consistent approach that is supported by both organizations. Brand tells USA TODAY, "It's a transformational approach to basketball.”

  • City Switchers
    White Sox, Blackhawks team up for rare cross-promotional marketing effort.

    Weaving A Web
    NHL this week will unveil reworked online video portal to complement NHL Network.

    Horsing Around
    Polo to outfit U.S. Olympians in formal wear for Opening, Closing Ceremonies in Beijing.

    Un-Luck Of The Irish
    Setanta abandons plans to sell itself after little interest in almost $2B asking price.

    Not Getting The Picture
    NCAA pulls Vitale/Hooters ad from Final Four program after restaurant will not remove waitress image.

    A Midsummer's Nightmare 
    Jacques Rogge said he is "very concerned" with unrest surrounding Beijing Games, torch relay.

    Birds Of A Feather
    Wasserman Media Group signs NBA draft prospects Brook, Robin Lopez for representation.

    Rating His Mortgage
    N.Y. Times profiles little known sports power broker William Wesley.  

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