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SBD/Issue 135/Sports Media
Final Nielsen Ratings From Recent Sports Events
Published April 4, 2008
The following lists final Nielsen ratings from recent sports events (THE DAILY).
|
SHOW
|
DATE
|
NET
|
TIME
|
RAT/SHR
|
|---|---|---|---|---|
|
Jeep King of the Mountain Ski
Championship (taped) |
3/29
|
CBS
|
1:30-2:30pm
|
0.6/2
|
| "Road to the Final Four" |
3/29
|
CBS
|
5:00-6:00pm
|
2.4/6
|
| NCAA: Men's Basketball Tournament: Regional Finals: UCLA-Xavier |
3/29
|
CBS
|
6:30-9:00pm
|
5.2/10
|
| NCAA: Men's Basketball Tournament: Regional Finals: North Carolina-Louisville |
3/29
|
CBS
|
9:00-11:00pm
|
6.5/12
|
| NASCAR Craftsman Truck Series: Kroger 250 |
3/29
|
Fox
|
3:00-6:00pm
|
1.5/4
|
| USSA Skiing/Snowboard Halfpipe |
3/29
|
NBC
|
2:00-3:00pm
|
0.5/1
|
| PGA Tour: Zurich Classic of New Orleans: Third Round* |
3/29
|
NBC
|
3:00-6:00pm
|
1.0/3
|
| "NBA Countdown" |
3/30
|
ABC
|
12:30-1:00pm
|
1.1/-
|
| NBA: Rockets-Spurs |
3/30
|
ABC
|
1:00-3:30pm
|
1.3/-
|
| Monster Energy AMA Supercross: Toronto (taped) |
3/30
|
CBS
|
12:00-1:00pm
|
0.8/2
|
| Jeep King of the Mountain Snowboard Championship (taped) |
3/30
|
CBS
|
1:00-2:00pm
|
1.0/3
|
| NCAA: Men's Basketball Tournament: Regional Finals: Memphis-Texas |
3/30
|
CBS
|
2:00-4:55pm
|
5.1/12
|
| NCAA: Men's Basketball Tournament: Regional Finals: Kansas-Davidson |
3/30
|
CBS
|
4:55-7:17pm
|
8.7/17
|
| NASCAR Sprint Cup: Goody's Cool Orange 500 |
3/30
|
Fox
|
2:00-6:00pm
|
5.3/12
|
| NHL: Rangers-Penguins |
3/30
|
NBC
|
12:30-3:00pm
|
0.7/2
|
| PGA Tour: Zurich Classic of New Orleans: Final Round* |
3/30
|
NBC
|
3:00-6:30pm
|
1.6/3
|
NOTE: * = rain delayed end of third round on Saturday. End of third round and final round played on Sunday.
|
SHOW
|
DATE
|
NET
|
TIME
|
U.S. AREA
|
COV. AREA
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
NBA: Celtics-Rockets
|
3/18
|
TNT
|
9:40pm-12:16am
|
1.7
|
1.9
|
1,869
|
|
NCAA: Men's Basketball Tournament: Opening Round Game: Coppin State-Mount St. Mary's
|
3/18
|
ESPN
|
7:30-9:45pm
|
1.0
|
1.1
|
1,435
|
| NBA: Pistons-Cavaliers |
3/19
|
ESPN
|
8:05-10:26pm
|
1.1
|
1.3
|
1,482
|
| NBA: Warriors-Clippers |
3/19
|
ESPN
|
10:26pm-1:06am
|
0.9
|
1.0
|
1,099
|
| NBA: Celtics-Mavericks |
3/20
|
TNT
|
8:14-10:53pm
|
1.1
|
1.3
|
1,556
|
| NBA: Lakers-Jazz |
3/20
|
TNT
|
10:53pm-1:23am
|
1.1
|
1.2
|
1,552
|
| NASCAR Nationwide Series: Pepsi 300 |
3/22
|
ESPN
|
3:00-5:34pm
|
1.1
|
1.3
|
1,591
|
| NBA: Pistons-Wizards |
3/23
|
ESPN
|
8:01-10:30pm
|
0.9
|
1.1
|
1,242
|
MLB OPENERS: YES Network's telecast of Blue Jays-Yankees Tuesday night, the Yankees' home opener, generated a 7.4 HH rating (766,000 viewers) in the N.Y. market, making it the second-highest rated and second-most watched Yankees season-opening telecast on either broadcast or cable since at least '95. The '05 season-opening telecast on YES pulled an 11.6 HH rating with 1.2 million viewers (YES). TSN drew 437,000 viewers for the game, marking the net's largest audience for a Blue Jays opener in 11 years (Toronto GLOBE & MAIL, 4/4)….Monday's Nationals-Phillies home opener in Philadelphia attracted a record TV audience on KYW-CBS with a 9.1/19 HH rating, representing 269,000 HHs (PHILADELPHIA DAILY NEWS, 4/2).
HOT ICE: Tuesday night's Hurricanes-Capitals game earned a 1.6 HH Nielsen rating on CSN Mid-Atlantic, the highest-rated Capitals game of the season and highest-rated game since the NHL lockout. The game rated higher in the DC market than alternate programming on ESPN, ESPN2, Versus and MASN. The game also received a 1.9 HH rating in the male 18-49 demo (Comcast). CSN Mid-Atlantic's ratings for Capitals games also are up 50% year-over-year, while ratings for Capitals games on Versus this season are up 150% in the DC market, with national viewership for those games up 100% (CABLEFAX DAILY, 4/4)….Wednesday night's Bruins-Devils game on NESN earned a 3.1 HH rating, better than the Celtics game on CSN New England and ESPN combined (BOSTON GLOBE, 4/4).
OLD COLLEGE TRY: Fox stayed on top in primetime last week, but CBS ranked second thanks to its coverage of the NCAA men's basketball tournament. While Fox prevailed in the adults 18-49 demo for the 12th straight week with a 3.7/10 rating, CBS finished second with a 3.1/9, followed by ABC (2.6/7), NBC (2.3/6) and Univision (1.6/4). CBS' primetime basketball coverage last Thursday drew a 3.9/10 in the adults 18-49 demo, with Friday night earning a 3.2/11, and Saturday earning a 3.7/12, which were all on par with the same week last year. CBS won primetime on Friday and Saturday in the demo, but finished second on Thursday (VARIETY.com, 4/2).
NEED FOR SPEED: Speed's NASCAR Sprint Cup Series pre-race show "NASCAR RaceDay Built by the Home Depot" is off to the best start in the show's three-year history, up 12% in coverage area ratings from a year ago. Last weekend's show from Martinsville earned a 1.32 coverage area rating, up 45% from a 0.91 rating last year (Speed).
