- Overnight Nielsen Ratings
- Poll: NFL Best For Reaching Males 18-34
- Top Sports Events On StubHub In '10
- Sports Execs Say Under Armour Had Big '10
- Poll: ND Offers Best Sponsor Opportunity
- Overnight Nielsen Ratings
- Heat Attendance Up 14.4% To Date
- NBA Attendance Remains Flat
- Bowl Game Gifts For Players
- ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 130/The Back of the Book
ESPN Sports Poll: How Interested Are You In MLS?
Published March 28, 2008
The ESPN Sports Poll, a service of TNS Sport, asks all respondents, age 12+, how interested they are in MLS. The following are interest levels presented by different age, gender and race/ethnic demographic groups for ’07 (ESPN Sports Poll).
|
-------------------- AGE --------------------
|
||||||||
|
LEVEL OF INTEREST
|
U.S. POP
|
12-17
|
18-24
|
25-34
|
35-44
|
45-54
|
55-64
|
65+
|
|---|---|---|---|---|---|---|---|---|
|
n =
|
27,619
|
2,915
|
3,051
|
4,350
|
4,005
|
5,416
|
3,126
|
4,150
|
|
Not at all interested
|
70.5%
|
51.3%
|
58.5%
|
69.6%
|
72.0%
|
74.2%
|
78.3%
|
80.9%
|
| A little bit interested |
9.6%
|
14.1%
|
10.3%
|
11.0%
|
9.2%
|
8.7%
|
8.4%
|
7.5%
|
| Somewhat interested |
13.4%
|
18.0%
|
18.1%
|
13.3%
|
13.6%
|
12.9%
|
10.7%
|
9.4%
|
| Very interested |
6.5%
|
16.7%
|
13.1%
|
6.1%
|
5.3%
|
4.1%
|
2.6%
|
2.2%
|
| Total Interest |
29.5%
|
48.7%
|
41.5%
|
30.4%
|
28.0%
|
25.8%
|
21.7%
|
19.1%
|
|
---- GENDER ----
|
---------- RACE/ETHNICITY ----------
|
||||||
|
LEVEL OF INTEREST
|
MALE
|
FEMALE
|
WHITE
|
BLACK
|
HISPANIC
|
ASIAN
|
OTHER
|
|---|---|---|---|---|---|---|---|
|
n =
|
13,439
|
14,179
|
21,380
|
3,186
|
3,584
|
142
|
1,482
|
|
Not at all interested
|
69.0%
|
72.0%
|
71.9%
|
69.0%
|
55.3%
|
53.6%
|
54.8%
|
| A little bit interested |
10.5%
|
8.8%
|
9.4%
|
10.0%
|
11.0%
|
12.6%
|
11.5%
|
| Somewhat interested |
13.6%
|
13.1%
|
13.0%
|
13.5%
|
18.8%
|
21.9%
|
18.1%
|
| Very interested |
6.9%
|
6.0%
|
5.7%
|
7.5%
|
14.9%
|
11.9%
|
15.7%
|
| Total Interest |
31.0%
|
28.0%
|
28.1%
|
31.0%
|
44.7%
|
46.4%
|
45.2%
|
