Matt O'Toole Named Reebok CMO; Will Continue CCM Duties

Reebok Thursday named Reebok-CCM Hockey President and CEO MATT O'TOOLE as its new CMO, "less than a month after ULI BECKER was promoted to Reebok President & CEO, according to Eric Newman of BRANDWEEK. O'Toole "briefly served" as Reebok North America President where he "led restructuring efforts for the U.S. market." In his new role, O'Toole will "lead the brand's global marketing efforts," including product and design, sports marketing, brand marketing and PR. In addition, O'Toole will continue to direct Reebok-CCM Hockey (BRANDWEEK, 3/27).