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SBD/Issue 129/Sports Media
Blog Hound: MLB Goes To Japan
Published March 27, 2008
Bloggers discuss MLB's decision to open the '08 season in Japan with a two-game series between the Red Sox and A's.
| Bleacher Report Posted by: Claire |
| “I agree that it is generally good for the game, but how about the hometown markets of the teams? Oakland is not generating much money anymore, I mean they closed the whole upper deck of the Oakland Coliseum! … How is Oakland supposed to thrive when they open the season at 3 am?” |
| The Baseball Zealot Posted by: Teddy Ballgame |
| “And don’t even get me started about advertisement on the uniforms, likening MLB to NASCAR is very disturbing.” |
| East Windup Chronicle Posted by: Shinsano |
| “Major League Baseball became a non-traditional game a long time ago and opening the 2008 season in |
| Brand Identity Guru Posted by: Scott White |
| “Park with the celebration of the 2007 World Series win. If MLB wants to have regular season games make it after the opening day of the World Series champs!” |
| The Scores Report Posted by: |
| “I have no problem with the game expanding overseas, but leave Opening Day in the States.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz about opening day in Japan. Bloggers who like the idea of moving the opening day festivities overseas were tallied as positive, making up 28.57% of the buzz. Bloggers who want opening day games to be played on American soil were counted as negative, representing 71.43% of posts.Click here for more information. See www.sportsbusinessdaily.com for more info.
The topic ranked 6 out of 10 on the Buzz, indicating a medium level of interest among sports bloggers.
- The majority of fans think that playing opening day games in another country robs baseball of its sanctity and tradition. They argue that opening day is particularly special to the sport and its fans because every team is in first place; therefore, they all have hope for a playoff run.
- The time difference between Japan and the U.S. upset a large number of bloggers. Depending on where they were in the country the game either began at 6:00am or 3:00am, neither of which is convenient for fans who want to sit and enjoy the game in its entirety.
- There’s a small group of fans who are willing to give up opening day on American soil in an effort to expand the game and raise revenue.
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