QHs A-Rod Re-Joins Fox Sports For MLB Postseason Nonprofit Registering Voters At Giants Game ScoreBig Tabs Sherwood As Advisor Padres Give Dick Enberg Proper Send Off Rangers, Indians To Play At Alamodome Sherman Criticizes NFL On Player Safety Minnesota United Quiet On Construction Delays NHL Appoints Pandora's Heidi Browning CMO Oilers Want To Host Hockey's World Juniors, World Cup
SBD/Issue 128/Sponsorships, Advertising & Marketing
Published March 26, 2008
adidas and Brazilian shoe company Vulcabras SA have agreed to form a joint venture "to sell shoes, shirts and other sports apparel from Reebok" in Brazil and Paraguay. The venture will begin April 1 (AP, 3/26)....BB&T Bank has become one of the six Premier Partners for the PGA Tour Wyndham Championship in Greensboro, North Carolina. Terms of the deal were not disclosed, but previous packages on that level have been worth more than $250,000 (BUSINESS JOURNAL OF THE GREATER TRIAD AREA, 3/21 issue)....English Coca-Cola Championship club Queens Park Rangers have signed a five-year, US$40M jersey sponsorship deal with Lotto (Manchester GUARDIAN, 3/26).