Foot Locker's Q4 Beats Expectations Penske Renews With Logano, Shell-Pennzoil Pimlico Report Calls For $300M Renovation MTS Centre Getting C$12M In Upgrades Crew Unveil New Gold Uniforms NASCAR Hopes Format Captures New Fans Alabama Football Program Nets $47M-Plus Profit MLB Giants Payroll To Top $200M For First Time As Top Stars Retire, Young Drivers Carry Hope FS1 Developing New TV Shows For Katie Nolan
SBD/Issue 128/Sponsorships, Advertising & Marketing
Published March 26, 2008
adidas and Brazilian shoe company Vulcabras SA have agreed to form a joint venture "to sell shoes, shirts and other sports apparel from Reebok" in Brazil and Paraguay. The venture will begin April 1 (AP, 3/26)....BB&T Bank has become one of the six Premier Partners for the PGA Tour Wyndham Championship in Greensboro, North Carolina. Terms of the deal were not disclosed, but previous packages on that level have been worth more than $250,000 (BUSINESS JOURNAL OF THE GREATER TRIAD AREA, 3/21 issue)....English Coca-Cola Championship club Queens Park Rangers have signed a five-year, US$40M jersey sponsorship deal with Lotto (Manchester GUARDIAN, 3/26).