PGA Tour Happy With Live Streams Boatright Named AD At Wichita State "Greater" Tells Story Of Arkansas Walk-On Naming Rights Sold For Field At Aloha Stadium Sabres Cap Season-Ticket Sales At 16,000 "Sports Reporters" To Feature All-Female Cast Benson Trial Date Against Estranged Family Set North Dakota State Battles FBS Temptations Raiders Zero In On Preferred Las Vegas Site Hope Solo's Future With NWSL Club In Doubt
SBD/Issue 128/Sponsorships, Advertising & Marketing
Published March 26, 2008
adidas and Brazilian shoe company Vulcabras SA have agreed to form a joint venture "to sell shoes, shirts and other sports apparel from Reebok" in Brazil and Paraguay. The venture will begin April 1 (AP, 3/26)....BB&T Bank has become one of the six Premier Partners for the PGA Tour Wyndham Championship in Greensboro, North Carolina. Terms of the deal were not disclosed, but previous packages on that level have been worth more than $250,000 (BUSINESS JOURNAL OF THE GREATER TRIAD AREA, 3/21 issue)....English Coca-Cola Championship club Queens Park Rangers have signed a five-year, US$40M jersey sponsorship deal with Lotto (Manchester GUARDIAN, 3/26).