Minnesota's MLS Bidders Seek More Time Fermata To Handle Notre Dame Licensing UT Teams Make "Vols" Transition ESPN Hires Castro To Host Boxing WWC: U.S.-Germany Draws 50,000-Plus NHL Free Agency Starts At Noon ET NBA's Salary Cap May Be Higher Than Thought More Of Fortune 500 Have NASCAR Ties Chevy To Sponsor Daytona Entrance Blatter Not Traveling To Canada
SBD/Issue 128/Sponsorships, Advertising & Marketing
Published March 26, 2008
adidas and Brazilian shoe company Vulcabras SA have agreed to form a joint venture "to sell shoes, shirts and other sports apparel from Reebok" in Brazil and Paraguay. The venture will begin April 1 (AP, 3/26)....BB&T Bank has become one of the six Premier Partners for the PGA Tour Wyndham Championship in Greensboro, North Carolina. Terms of the deal were not disclosed, but previous packages on that level have been worth more than $250,000 (BUSINESS JOURNAL OF THE GREATER TRIAD AREA, 3/21 issue)....English Coca-Cola Championship club Queens Park Rangers have signed a five-year, US$40M jersey sponsorship deal with Lotto (Manchester GUARDIAN, 3/26).