Browns Eye New Training Camp Facility NHL To Stick With Golden Knights Team Name Adidas, Kris Bryant Reach Multiyear Extension Bowlsby Says CFP Still Can Improve Throwback Fox Nears Sellout Of Super Bowl Ads IOC Advances Cities In '24 Games Race Pac-12 Commish Remains High On Asia Canucks Set To Debut Bar At Rogers Arena Delany Believes Four Best Teams Made CFP
SBD/Issue 128/Sponsorships, Advertising & Marketing
Published March 26, 2008
adidas and Brazilian shoe company Vulcabras SA have agreed to form a joint venture "to sell shoes, shirts and other sports apparel from Reebok" in Brazil and Paraguay. The venture will begin April 1 (AP, 3/26)....BB&T Bank has become one of the six Premier Partners for the PGA Tour Wyndham Championship in Greensboro, North Carolina. Terms of the deal were not disclosed, but previous packages on that level have been worth more than $250,000 (BUSINESS JOURNAL OF THE GREATER TRIAD AREA, 3/21 issue)....English Coca-Cola Championship club Queens Park Rangers have signed a five-year, US$40M jersey sponsorship deal with Lotto (Manchester GUARDIAN, 3/26).