Kauffman Close To Buying Ganassi Stake Chinese Court Rules Against Jordan SMI Misses Q2 Expectations Relativity Sports Unaffected By Layoffs DSG Ads Depict Sports Matters Program Dolphins Launch Fan Voting Campaign Bridgestone, NHL Renew For Five Years Fox Networks Group Hires Maged IOC President Blames Boston For Failed Bid Strong Sales For Belk Kickoff Game
SBD/Issue 128/Sponsorships, Advertising & Marketing
Published March 26, 2008
adidas and Brazilian shoe company Vulcabras SA have agreed to form a joint venture "to sell shoes, shirts and other sports apparel from Reebok" in Brazil and Paraguay. The venture will begin April 1 (AP, 3/26)....BB&T Bank has become one of the six Premier Partners for the PGA Tour Wyndham Championship in Greensboro, North Carolina. Terms of the deal were not disclosed, but previous packages on that level have been worth more than $250,000 (BUSINESS JOURNAL OF THE GREATER TRIAD AREA, 3/21 issue)....English Coca-Cola Championship club Queens Park Rangers have signed a five-year, US$40M jersey sponsorship deal with Lotto (Manchester GUARDIAN, 3/26).