UA To Launch Female-Focused Ads NFLPA Blames League For HGH Impasse HOF Expects Crowd Of 40,000 Panthers, Jaguars To Unveil Upgrades Sources: EverBank, Jags Set For Extension Paul: I'll Sit Out If Sterling Still In Control Johnson Leads In NASCAR TV Exposure TWC, SEC Net Reach Carriage Deal Executive Transactions F1 Race In New Jersey Delayed Again
Upcoming Conferences and Events
SBD/Issue 128/Sponsorships, Advertising & Marketing
Bears Choose Two By Four For First Brand Campaign In Decade
Published March 26, 2008
|Bears Select Two By Four, Chicago
To Work On Brand Campaign
BULLS: Meanwhile, Lazare reports while Bulls ad agency DiMeo & Co., Chicago, will remain the team's agency of record, Tom Dick & Harry (TD&H), Chicago, will "create the radio campaign" for the '08-09 season. Sources said that the TD&H radio efforts will "probably be made to mesh with DiMeo's new campaign via the overarching tagline DiMeo will create for next season" (CHICAGO SUN-TIMES, 3/26).