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SBD/Issue 128/Sponsorships, Advertising & Marketing
Bears Choose Two By Four For First Brand Campaign In Decade
Published March 26, 2008
|Bears Select Two By Four, Chicago
To Work On Brand Campaign
BULLS: Meanwhile, Lazare reports while Bulls ad agency DiMeo & Co., Chicago, will remain the team's agency of record, Tom Dick & Harry (TD&H), Chicago, will "create the radio campaign" for the '08-09 season. Sources said that the TD&H radio efforts will "probably be made to mesh with DiMeo's new campaign via the overarching tagline DiMeo will create for next season" (CHICAGO SUN-TIMES, 3/26).