Gilbert Lays Out Agenda For NFLPA Exec Dir Role CBSSN To Feature All-Female Talk Show NFL Looking For New CMO NFLPA's Smith Talks Player Safety Finchem Promotes Liberty National Tie-In Court Schedules American Needle Trial NCAA COO Jim Isch To Retire Quick Lane To Sponsor Bowl Game Charlotte Spending Big On TWC Arena Upgrades McDonald's Preps Three Promos Around NFL Season
Upcoming Conferences and Events
SBD/Issue 128/Sponsorships, Advertising & Marketing
Bears Choose Two By Four For First Brand Campaign In Decade
Published March 26, 2008
|Bears Select Two By Four, Chicago
To Work On Brand Campaign
BULLS: Meanwhile, Lazare reports while Bulls ad agency DiMeo & Co., Chicago, will remain the team's agency of record, Tom Dick & Harry (TD&H), Chicago, will "create the radio campaign" for the '08-09 season. Sources said that the TD&H radio efforts will "probably be made to mesh with DiMeo's new campaign via the overarching tagline DiMeo will create for next season" (CHICAGO SUN-TIMES, 3/26).