Fox Sports Digital Hires Pesavento CFP Committee Visiting Charlotte ESPN Marks 25 Years Of "OTL" Michigan Once Again A Nike School John Deere Classic Extension Expected CONCACAF Gold Cup Starts Today U.S. Women May Get N.Y. Parade Cincinnati Sees Downtown Unrest ESPN Moving Event From Trump Course Bucks To Hold Camp In Madison
SBD/Issue 128/Sponsorships, Advertising & Marketing
Bears Choose Two By Four For First Brand Campaign In Decade
Published March 26, 2008
|Bears Select Two By Four, Chicago
To Work On Brand Campaign
BULLS: Meanwhile, Lazare reports while Bulls ad agency DiMeo & Co., Chicago, will remain the team's agency of record, Tom Dick & Harry (TD&H), Chicago, will "create the radio campaign" for the '08-09 season. Sources said that the TD&H radio efforts will "probably be made to mesh with DiMeo's new campaign via the overarching tagline DiMeo will create for next season" (CHICAGO SUN-TIMES, 3/26).