SBD/Issue 128/Franchises

Bills, CFL Tiger-Cats Set To Team For Joint Marketing Effort

Bill Close To Completing Joint Marketing
Effort With CFL Hamilton Tiger-Cats
The Bills and the CFL Hamilton Tiger-Cats are "close to a joint marketing partnership to strengthen each other's grasp in their respective markets," according to Ken Peters of the HAMILTON SPECTATOR. Tiger-Cats Owner Bob Young: "The conversations have started and we're both optimistic we can do some interesting things together." Young also "raised the possibility that Tiger-Cats games might be aired on Buffalo television for the first time." Peters noted the announcement is a "bit of an eyebrow-raiser, given that the Tiger-Cats pulled their support from a Bills plan announced in January that will see the NFL club play eight games over the next five seasons'' at Rogers Centre. Young:  "My interest isn't in helping them be successful in Toronto. My interest is seeing them be successful in Buffalo." Young indicated that the marketing effort would be to "encourage fans in each market to attend the other's games." More Young: "We have finally got off our duff, and instead of sitting back and waiting for the Bills to encroach on our league, we have actually opened a dialogue with the NFL and the [Bills]" (HAMILTON SPECTATOR, 3/25).

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