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SBD/Issue 126/Sports Media
Celts-Rockets TNT's Top Regular-Season Game In Nearly Two Years
Published March 20, 2008
Tuesday night's Celtics-Rockets game on TNT was the net's highest-rated regular-season game since their coverage of the '06-07 season opener featuring Bulls-Heat. The game delivered a 1.7 U.S. rating and snapped the Rockets' 22-game winning streak. Overall, the NBA on TNT has enjoyed double-digit growth across the board this season in U.S. ratings (+13%) and HHs (+14%). The net has also seen increases of over 20% across all key demos, including adults and males 18-34, 18-49, 25-54 (TNT).
WHO SAYS YOU CAN'T GO HOME? Nuggets G Allen Iverson's return to Philadelphia helped pushed Comcast SportsNet Philadelphia to its biggest 76ers rating for the season. The RSN pulled a 3.7/7 HH rating, peaking with a 5.4 HH rating at the end of the game. The post-game show posted a 2.2/4. The 76ers have averaged a 1.4 HH rating for the season (THE DAILY).
SPURS LEADING THE WAY: The Spurs TV broadcast ratings for this season currently are tops among all NBA teams. Six games on KENS-CBS are averaging a 10.0/17 share, while KMYS-MYT through 24 games is averaging a 10.8/16. FSN through its 25 telecasts is averaging a 6.3/11 share (Spurs).







