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SBD/Issue 125/Sports Media
Blog Hound: Backlash Of Mounting Criticism Against ESPN
Published March 19, 2008
Bloggers discuss John Ourand's article in this week's SportsBusiness Journal regarding mounting criticism of ESPN's multi-platform strategy.
| Awful Announcing Posted by: Mal |
| “It's funny how one of the main complaints of informed viewers is the stench of synergy, and one of the reasons the leagues supposedly dislike ESPN right now is that there isn't enough pimping of the products they are partnered with.” |
| Paid Content Posted by: Staci D. Kramer |
| “ESPN was multi-platform before most media companies started to use the word. That’s both good and not-so-good—good, because George Bodenheimer and company have built the concept into everything the company does; not-so-good because it can make too big a deal out of small things at times and because it can be difficult for advertisers to navigate.” |
| Lost Remote Posted by: Allen |
| “Say what you want, but no one can cover a spelling bee like the four letter SPORTS network.” |
| Deadspin Posted by: Wyshynski |
| “The NHL left ESPN because it wanted to fill its piggy bank with a ‘SportsChannel |
| The Big Lead Posted by: Jay |
| “It’s the arrogance that gets me. ESPN is never wrong. Sack up and admit some mistakes, and people wouldn’t give you grief.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz surrounding Ourand’s article. Bloggers who continued to support ESPN after reading the article were counted as positive, representing 7.69% of the buzz. Bloggers who were critical of ESPN were tallied as negative, making up 53.85% of the buzz. Click here for more information. See www.sportsbusinessdaily.com for more info.
The topic ranked 4 out of 10 on the buzz, indicating a topic medium level of interest among sports bloggers.
- Many fans believe ESPN's multi-platform strategy allows them to act as if they are a monopoly, trying to exert their influence over viewers and crush their competition.
- Many of the top blogs, including “Deadspin” and “Awful Announcing,” provide daily criticisms of ESPN. These blogs don’t necessarily criticize the multi-platform strategy by name, but often scrutinize each individual aspect of that strategy.
- These fans also argue that ESPN’s coverage of particular sports or teams is biased and contingent on their own financial well-being.
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