SBD/Issue 122/Sports Media

Final Nielsen Ratings From Recent Sports Events

The following chart lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
"Race to March Madness"
3/8
ABC
3:00-3:30pm
0.6/-
NCAA Basketball: (regional)
3/8
ABC
3:30-5:56pm
1.1/-
NCAA Basketball: Louisville-Georgetown
3/8
CBS
12:00-2:00pm
1.4/4
NCAA Basketball: Stanford-USC
3/8
CBS
2:00-4:00pm
1.5/4
NCAA Basketball: Kansas-Texas A&M
3/8
CBS
4:00-6:00pm
1.4/3
Visa Snowboardcross World Cup (taped)
3/8
NBC
2:00-3:00pm
0.8/2
PGA Tour: PODS Championship: Third Round
3/8
NBC
3:00-6:00pm
1.5/4
"NBA Countdown"
3/9
ABC
3:00-3:27pm
0.9/-
NBA: Spurs-Suns
3/9
ABC
3:27-6:10pm
2.1/-
NCAA Basketball: Florida-Kentucky
3/9
CBS
12:00-2:00pm
1.6/4
NCAA Basketball: MVC Championship:
Drake-Illinois State
3/9
CBS
2:00-4:00pm
1.1/3
NCAA Basketball: Purdue-Michigan
3/9
CBS
4:00-6:00pm
1.1/2
NASCAR Sprint Cup: Kobalt Tools 500
3/9
Fox
1:30-5:00pm
6.4/15
NHL: Penguins-Capitals
3/9
NBC
12:30-3:00pm
0.8/2
PGA Tour: PODS Championship: Final Round
3/9
NBC
3:00-6:00pm
1.9/4
SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
NCAA Basketball:
Texas-Kansas State
2/25
ESPN
9:07-11:15pm
1.1
1.3
1,259
NASCAR Nationwide Series: Stater Bros. 300*
2/25
ESPN2
4:00-6:33pm
1.0
1.1
1,076
NCAA Basketball:
Tennessee-Vanderbilt
2/26
ESPN
9:01-11:29pm
1.8
2.1
2,021
NCAA Basketball:
Ohio State-Indiana
2/26
ESPN
7:00-9:01pm
1.1
1.3
1,243
NCAA Basketball:
Georgia Tech-Duke
2/27
ESPN
9:03-11:11pm
1.1
1.3
1,289
NBA: Heat-Lakers
2/28
TNT
10:49pm-1:20am
1.5
1.7
1,683
NBA: Mavericks-Spurs
2/28
TNT
8:14-10:49pm
1.4
1.7
1,611
NBA: Clippers-Nuggets
2/29
ESPN
10:31pm-1:10am
0.9
1.1
1,047
NBA: Jazz-Hornets
2/29
ESPN
8:01-10:31pm
0.9
1.1
1,017
NASCAR Nationwide Series: Sam's Town 300
3/1
ESPN2
4:30-7:43pm
1.8
2.1
2,053
NCAA Basketball:
Kansas State-Kansas
3/1
ESPN
9:00-11:09pm
1.2
1.4
1,384
NBA: Nuggets-Rockets
3/2
ESPN
8:02-10:25pm
1.2
1.4
1,306

* = Race rained out on February 23.

NOTES: Thursday's Pirates-Yankees Spring Training game, which featured actor Billy Crystal leading off as DH for the Yankees, earned a 1.1 HH rating and 89,000 viewers on YES, making it the net's highest-rated and most-viewed weekday Spring Training Yankees telecast (YES)....Monday night's Celtics-76ers game on Comcast SportsNet Philadelphia averaged a 2.7 HH rating (80,266 HHs), marking the net's highest-rated 76ers game since the '06 home opener (Comcast)....Last Friday's NASCAR Craftsman Truck Series American Commercial Lines 200 from Atlanta Motor Speedway earned a 1.05 coverage rating (753,000 HHs) on Speed, an increase of 31.3% from a 0.80 rating (565,000 HHs) for last year's race (Speed).

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