SBJ/SBD's 2017 Thought Leaders Retreat Former NFLPA Exec Dir Ed Garvey Passes Away Luminaries Honor Mike Ilitch At Private Ceremony Going Off The Grid Executive Transactions Names In The News Robert Kraft Profiled By "Real Sports" Minding My Business With Broadcaster Ed Randall Executive Transactions Names In The News
SBD/Issue 122/Sports Industrialists
Reebok Changes Continue As Lynch To Head U.S. Marketing
Published March 14, 2008
Reebok has elevated VP/Brand Communications JOHN LYNCH to head of U.S. Marketing. The move comes about a week after President & CEO PAUL HARRINGTON departed to become CEO at Easton-Bell Sports and former Reebok CMO ULI BECKER was promoted to President & CEO. In a memo to Reebok staffers, Reebok North America President MATT O'TOOLE said Lynch "will be responsible for delivering a strong, integrated brand message that is consistent across all consumer touch points in the U.S. and for building stronger brand equity in the market." Lynch will report to O'Toole with a dotted-line-reporting responsibility to global brand marketing head RICH PRENDERVILLE. Elsewhere at Reebok, DAVID KAHAN is switching from Reebok USA Senior VP/Sales to a new slot heading U.S. sales and operations for the company's Rockport brand. Kahan's replacement at Reebok has not been named.