SBD/Issue 122/Sponsorships, Advertising & Marketing

State Street To Partner With NESN For Red Sox-A's Japan Series

Financial services provider State Street Corp. is partnering with NESN as presenting sponsor of the net's coverage of MLB's Ricoh Japan Opening Series 2008, featuring the Red Sox and A's. NESN will deliver State Street-sponsored reports on "NESN SportsDesk" and "NESN Presents: The Red Sox Go Global," a 30-minute special on March 29 that will recap the Red Sox' season-opening trip. State Street sponsored-activities will commence March 19, and the company will host the Red Sox' official send-off from Spring Training as the team departs for Japan. While in Japan, State Street will be a sponsor of the Red Sox-A's two-game series, and two exhibition games against Japanese teams Hanshin Tigers and Yomiuri Giants (State Street). In Boston, Chris Reidy wrote part of what makes the sponsorship attractive to State Street is the "fact that it employs more than 400 professionals in Japan, where it has operated a range of businesses since 1988." The company's partnership with the Red Sox builds on an '06 agreement through which State Street received naming rights to a section of Fenway Park dubbed State Street Pavilion (, 3/13). State Street joins EMC Corp. as a sponsor of the Red Sox' trip to Japan. Both companies have "signed up directly" with MLB (BOSTON HERALD, 3/14).

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