Sharks Partner With Solar4America MLB Releases Two Spots Honoring Ortiz Rams Documentary To Air Friday In St. Louis Oregon To Wear Duck-Inspired Uniforms WNBA Unveils New "Pass The Ball" Spot Blue Jackets, Papa John's Extend Partnership Cal Ripken Jr. Lists Maryland Home For Sale Trying To Find Right Balance With Ticket Prices Cubs Sue Area Merch Vendors For Infringement CBS/NFL Net See Gains For "TNF" Overnight
SBD/Issue 122/Sponsorships, Advertising & Marketing
Published March 14, 2008
The AP's Sarah Skidmore wrote Nike, in its "first corporate responsibility report to focus solely on China," listed problems including "inadequate management, excessive overtime and workers using false documents to get jobs." Nike officials said that, despite improvements in worker rights laws in China, "significant problems remain in working conditions and with managers not meeting its standards." Nike said that it released a country-specific report because this summer's Beijing Olympic Games are "attracting so much attention to China" (AP, 3/13).
FOOD FOR THOUGHT: In Seattle, Jon Naito notes the Mariners for the '08 season will add two new vendors. Washington-based Garlic Jim's Famous Gourmet Pizza has "entered into a sponsorship deal with the club" and will sell and advertise its products at Safeco Field. Pennsylvania-based Auntie Anne's Pretzels also will begin operations at Safeco Field this season and will have two locations inside the ballpark (SEATTLE POST-INTELLIGENCER, 3/14).
NOTES: AutoZone will return as title sponsor of the '08 Civil Rights Game in Memphis between the White Sox and Mets on March 29. The game will be televised live on ESPN at 4:00pm CT (MLB.com, 3/13)....PowerBar has launched a national ad campaign featuring U.S. Olympic swimmer Michael Phelps. The campaign, bearing the tagline "Power To Push," will include TV, print and online advertising. A 30-second spot starring Phelps debuted Wednesday on Discovery Channel and will air during sports programming through Fall '08 (PowerBar).