2014 Reader Survey: College Sports Sherman Critical Of Several NFL Policies MASN Taking Aim At MLB Advance To Nats NHL, NHLPA Aim For Big Money World Cup Red Sox Willing To Go Over Luxury Tax Threshold Silver Optimistic About New Bucks' Arena Bahamas Hosting CBB Despite Gambling Executive Transactions 2014 Reader Survey: Motorsports Jeter Played No Role In Woods' Tribune Piece
SBD/Issue 122/Sponsorships, Advertising & Marketing
Published March 14, 2008
The AP's Sarah Skidmore wrote Nike, in its "first corporate responsibility report to focus solely on China," listed problems including "inadequate management, excessive overtime and workers using false documents to get jobs." Nike officials said that, despite improvements in worker rights laws in China, "significant problems remain in working conditions and with managers not meeting its standards." Nike said that it released a country-specific report because this summer's Beijing Olympic Games are "attracting so much attention to China" (AP, 3/13).
FOOD FOR THOUGHT: In Seattle, Jon Naito notes the Mariners for the '08 season will add two new vendors. Washington-based Garlic Jim's Famous Gourmet Pizza has "entered into a sponsorship deal with the club" and will sell and advertise its products at Safeco Field. Pennsylvania-based Auntie Anne's Pretzels also will begin operations at Safeco Field this season and will have two locations inside the ballpark (SEATTLE POST-INTELLIGENCER, 3/14).
NOTES: AutoZone will return as title sponsor of the '08 Civil Rights Game in Memphis between the White Sox and Mets on March 29. The game will be televised live on ESPN at 4:00pm CT (MLB.com, 3/13)....PowerBar has launched a national ad campaign featuring U.S. Olympic swimmer Michael Phelps. The campaign, bearing the tagline "Power To Push," will include TV, print and online advertising. A 30-second spot starring Phelps debuted Wednesday on Discovery Channel and will air during sports programming through Fall '08 (PowerBar).