Beckham Jr. Endorsing Head & Shoulders Legends Matches Draw Big At Connecticut Open Adidas Releasing U.S. Open Shoes Louisville Eyes $55M Stadium Expansion Tokyo Games To Stick With Logo L.A. Council Set To Discuss '24 Games Bid McKay Reinstated To NFL Committee Voya Ties Video Series To U.S. Open Red Bulls Partner With Experience Players' Tribune Launching Digital Series
SBD/Issue 122/Sponsorships, Advertising & Marketing
Published March 14, 2008
The AP's Sarah Skidmore wrote Nike, in its "first corporate responsibility report to focus solely on China," listed problems including "inadequate management, excessive overtime and workers using false documents to get jobs." Nike officials said that, despite improvements in worker rights laws in China, "significant problems remain in working conditions and with managers not meeting its standards." Nike said that it released a country-specific report because this summer's Beijing Olympic Games are "attracting so much attention to China" (AP, 3/13).
FOOD FOR THOUGHT: In Seattle, Jon Naito notes the Mariners for the '08 season will add two new vendors. Washington-based Garlic Jim's Famous Gourmet Pizza has "entered into a sponsorship deal with the club" and will sell and advertise its products at Safeco Field. Pennsylvania-based Auntie Anne's Pretzels also will begin operations at Safeco Field this season and will have two locations inside the ballpark (SEATTLE POST-INTELLIGENCER, 3/14).
NOTES: AutoZone will return as title sponsor of the '08 Civil Rights Game in Memphis between the White Sox and Mets on March 29. The game will be televised live on ESPN at 4:00pm CT (MLB.com, 3/13)....PowerBar has launched a national ad campaign featuring U.S. Olympic swimmer Michael Phelps. The campaign, bearing the tagline "Power To Push," will include TV, print and online advertising. A 30-second spot starring Phelps debuted Wednesday on Discovery Channel and will air during sports programming through Fall '08 (PowerBar).