Red Sox To Sell Fenway Franks Outside Ballpark PGA Of America Launches Task Force MLS Launching Online Image Store Competitor Group Hires Abeles As New CEO Palm Beach County Eyes New Ballpark NHL GMs To Recommend Minor Changes Source: Jackson, Knicks Have Deal In Principle Inaugural AAC Tourney Set To Tip Off Ad Inventory For NCAA Tourney 95% Sold Sporting KC Unveils '14 TV Schedule
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SBD/Issue 122/Sponsorships, Advertising & Marketing
Fox Launching Apparel Line Featuring Gopher Cam Star "Digger"
Published March 14, 2008
TV PLUG: Yates Racing, which is searching for a sponsor for its No. 28 Ford driven by Travis Kvapil, during Sunday's NASCAR Sprint Cup Food City 500 at Bristol Motor Speedway will outfit the car with the phrase "11 million" on its hood. The figure represents the average number of TV viewers for the past three Cup races on Fox, not including the 33.5 million viewers of the Daytona 500. Yates also has a Web site "dedicated to finding sponsors for its two-car Sprint Cup team" (SCENEDAILY.com, 3/13).