NFFC's Charges Against NFL Thrown Out Motorsports HOF To Re-Open In Daytona Pepsi Moji Night At Yankee Stadium BS&E May Open Naming-Rights Division Tharp Named Darlington Raceway President Meeting Scheduled On Golfers Skipping Rio Serena Draws Praise For Wimbledon Outfit NBC Plans Record Amount Of Olympic TV NC Lawmakers Consider HB2 Revisions Indians' Streak Helps Ticket Sales
SBD/Issue 122/Sponsorships, Advertising & Marketing
Fox Launching Apparel Line Featuring Gopher Cam Star "Digger"
Published March 14, 2008
TV PLUG: Yates Racing, which is searching for a sponsor for its No. 28 Ford driven by Travis Kvapil, during Sunday's NASCAR Sprint Cup Food City 500 at Bristol Motor Speedway will outfit the car with the phrase "11 million" on its hood. The figure represents the average number of TV viewers for the past three Cup races on Fox, not including the 33.5 million viewers of the Daytona 500. Yates also has a Web site "dedicated to finding sponsors for its two-car Sprint Cup team" (SCENEDAILY.com, 3/13).