Lagardère Unlimited Signs Patrick Peterson NFL Unveils '14 Int'l Series Schedule Austin F1 Race Will Be Earlier In '14 Super Bowl Committee To Host Transit Briefing VW Opts Out Of DC United Sponsorship Burton Unveils U.S. Snowboarding Unis Names In The News MMF: Compelling Digital Content A Necessity Minding My Business With Nancy Gay
SBD/Issue 122/Sponsorships, Advertising & Marketing
Fox Launching Apparel Line Featuring Gopher Cam Star "Digger"
Published March 14, 2008
TV PLUG: Yates Racing, which is searching for a sponsor for its No. 28 Ford driven by Travis Kvapil, during Sunday's NASCAR Sprint Cup Food City 500 at Bristol Motor Speedway will outfit the car with the phrase "11 million" on its hood. The figure represents the average number of TV viewers for the past three Cup races on Fox, not including the 33.5 million viewers of the Daytona 500. Yates also has a Web site "dedicated to finding sponsors for its two-car Sprint Cup team" (SCENEDAILY.com, 3/13).