Brickyard 400 Rebounds From Low '15 Audience Bettman Denies CTE-Concussions Link Big Ten's Delany Hints At Retirement SMU Spending $150M On New Football Facilities HBO's "Real Sports" Hones In On IOC MLS Execs Hosting Technology Event In San Jose Jordan Breaks Silence On Recent Social Unrest Sale Says White Sox Put Business Ahead Of Winning Borders Addresses WNBA Fines Yahoo Sports To Use Current Name For Now
SBD/Issue 122/Sponsorships, Advertising & Marketing
Fox Launching Apparel Line Featuring Gopher Cam Star "Digger"
Published March 14, 2008
TV PLUG: Yates Racing, which is searching for a sponsor for its No. 28 Ford driven by Travis Kvapil, during Sunday's NASCAR Sprint Cup Food City 500 at Bristol Motor Speedway will outfit the car with the phrase "11 million" on its hood. The figure represents the average number of TV viewers for the past three Cup races on Fox, not including the 33.5 million viewers of the Daytona 500. Yates also has a Web site "dedicated to finding sponsors for its two-car Sprint Cup team" (SCENEDAILY.com, 3/13).