SBD/Issue 122/Sponsorships, Advertising & Marketing

Fox Launching Apparel Line Featuring Gopher Cam Star "Digger"

 
Fox Sports President Ed Goren Thursday at the IMG World Congress of Sports sang the praises of the "Gopher Cam" used during the net's NASCAR coverage, mentioning that the net was preparing to sell merchandise around it. Fox Sports Enterprises, in conjunction with Chase Authentics, has designed a T-shirt featuring "Digger," the cartoon gopher. The white T-shirt will be available for sale at trackside merchandise stands for the rest of the NASCAR season, beginning this weekend at Bristol Motor Speedway, and also on multiple Web sites including FoxSports.com and GoRacing.com. Additional Digger apparel and novelty items, including baseball caps and plush toys, are expected to join the line in the near future (THE DAILY).

TV PLUG: Yates Racing, which is searching for a sponsor for its No. 28 Ford driven by Travis Kvapil, during Sunday's NASCAR Sprint Cup Food City 500 at Bristol Motor Speedway will outfit the car with the phrase "11 million" on its hood. The figure represents the average number of TV viewers for the past three Cup races on Fox, not including the 33.5 million viewers of the Daytona 500. Yates also has a Web site "dedicated to finding sponsors for its two-car Sprint Cup team" (SCENEDAILY.com, 3/13).

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