ESPN To Air Cycling-Themed Documentary Manziel Tops Merch List Baseball HOF Cancels Concert Fox Announces College Football Talent NBA Warns Stars About Manila Clinics Wizards Unveil Alternate Uniform NBC Sports Unveils '14-15 NHL Coverage Executive Transactions Red Wings To Market New Venue At Comerica Sterling, Ballmer Meet About Clippers Sale
Upcoming Conferences and Events
SBD/Issue 122/Sponsorships, Advertising & Marketing
Fox Launching Apparel Line Featuring Gopher Cam Star "Digger"
Published March 14, 2008
TV PLUG: Yates Racing, which is searching for a sponsor for its No. 28 Ford driven by Travis Kvapil, during Sunday's NASCAR Sprint Cup Food City 500 at Bristol Motor Speedway will outfit the car with the phrase "11 million" on its hood. The figure represents the average number of TV viewers for the past three Cup races on Fox, not including the 33.5 million viewers of the Daytona 500. Yates also has a Web site "dedicated to finding sponsors for its two-car Sprint Cup team" (SCENEDAILY.com, 3/13).