White Sox Suspend, Fine Sale Over Uniform Debacle NHL Las Vegas Team Still Looking For Name Hornets' Guelli Says Team Supports NBA's Decision Packers Want To Host '19 NFL Draft Cubs-White Sox Series Sees Tix Price Increases Suns "Want To Be The NBA Team" For Mexico Freeman Is Against NHL Arbitration Nets Struggle To Attract Free Agents Franchise Notes Suns To Host Regular-Season Games In Mexico City
Mariners' TV Campaign To Debut Sunday On FSN Northwest
Published March 14, 2008
The Mariners Thursday unveiled the team's '08 TV campaign, via Copacino & Fujikado, Seattle, which features 17 players in 7 commercials. The spots will air during Sunday's Brewers-Mariners Spring Training game on FSN Northwest and will run throughout the season on local and regional broadcasts and cable channels (Mariners). In Seattle, Jon Naito reports the seven 30-second ads, which were filmed in February at the start of Spring Training in Arizona, include the following: SS Yuniesky Betancourt performing magic tricks; DH Jose Vidro revealing a secret; 3B Adrian Beltre showing off his defense; P Felix Hernandez and a hidden talent; RF Ichiro Suzuki "in a wink at his unique sartorial sense;" P J.J. Putz and C Kenji Johjima celebrating the fungo bat; and LF Raul Ibanez conducting orientation for new P's Erik Bedard and Carlos Silva. The spots also feature Mariners coaches and GM Bill Bavasi in the "familiar, humorous vein that has made the spots popular among fans since their inception in 1994.'' Washington-based Director Ron Gross led the production staff, which had "only three days to film." Mariners Dir of Marketing Gregg Greene: "We sent out an e-mail last night to the subscribers of Mariners Mail (the team's newsletter to fans) and gave them a sneak peak. Overnight, we had more than a thousand people voting for their favorites. People love them" (SEATTLE POST-INTELLIGENCER, 3/14).