SBD/Issue 121/Sports Media

Ready For His Close Up: The Big Lead Blogger Reveals Identity

The Big Lead Co-Creator Reveals Identity
The Big Lead co-Creator and Principal Writer & Editor Jason McIntyre, whose blog in January had 2.07 million page views and 429,949 unique visitors, recently decided to "reveal his identity," according to Richard Deitsch of McIntyre, who launched the site in February '06 and had remained anonymous until now, said of shedding his anonymity, "It never really crossed my mind until now. I had opportunities. NPR asked me to come on, and I've done some interviews anonymously." McIntyre, who recently left his job as assistant news editor at US Weekly, has a "background in sports journalism," having worked at the North Jersey Herald News and the Bergen Record, as well as freelancing for's Page 3 and ESPN the Magazine. While The Big Lead has "no written code of ethics," McIntyre said that he and co-Founder David Lessa often have "debated adding one to the site." Asked if he considers himself a journalist, McIntyre replied,  "In its traditional sense, I would say, yes. The Big Lead is journalism. We have some original reporting and other times we will just riff on a sporting event or a news story. But in the sense we don't have anyone looking over our shoulders -- we don't have any editors and there is no one to answer to -- that is not traditional journalism." He added: "We don't intentionally target anyone. ... We are sitting here objectively covering the sports media." Deitsch noted McIntyre's decision to "go public" comes five weeks after the writers of revealed their identities. Yahoo Sports' Adrian Wojnarowski: "When you get into the business of gathering information and reporting news, I'd like to see someone accountable with a byline. If it's just a site or a blogger throwing out general sports opinions and jokes and whatever it is they do on their own private site, then who really cares?" (, 3/12). 

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