- Packers Raising Season-Ticket Prices
- Livestrong Partners With Ironman
- Lewin To Call Mets Games On WFAN-AM
- Spalding Signs Deal With May-Treanor
- espnW.com Launches Talk Video Series
- Stern: NBA In Good Shape This Year
- NBC Sports Group Hires Ron Wechsler
- Jets Exec VP Thad Sheely Leaving Team
- Classified Advertisements
- Executive Transactions
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 121/Sponsorships, Advertising & Marketing
Wheels & Deals: The Hartford To Sponsor Franchitti's Car
Published March 13, 2008
The Hartford Financial Services Group will sponsor Chip Ganassi Racing's (CGR) No. 40 Dodge driven by Dario Franchitti at Sunday's NASCAR Sprint Cup Food City 500 at Bristol Motor Speedway. Franchitti's Dodge will sport The Hartford's maroon and yellow colors and will feature the company's branding on the hood and quarter panels. The Hartford will serve as an associate sponsor of the No. 40 car for the remainder of the season (CGR)....NASCAR driver Kurt Busch received a red '08 Dodge SRT10 Viper, the 25,000th produced at Chrysler's Connor Avenue Assembly Plant in Detroit, because he was Dodge's top-finishing Sprint Cup driver in '07 (DETROIT FREE PRESS, 3/13)....GoDaddy.com will serve as presenting sponsor for Saturday's Nationwide Series Sharpie Mini 300 telecast on ABC (GoDaddy)....Olympus, a former Ferrari F1 sponsor, has switched its sponsorship to McLaren for '08. McLaren said that Olympus will be the team's "official supplier of photographic services," and British photographer Jon Nicholson will spend the season in the McLaren garage to document the season in photographs (AUTORACING1.com, 3/12).







