SBD/Issue 121/Sponsorships, Advertising & Marketing

Wheels & Deals: The Hartford To Sponsor Franchitti's Car

Busch Receives Red Viper For Being Top-
Finishing Dodge Sprint Cup Driver In '07
The Hartford Financial Services Group will sponsor Chip Ganassi Racing's (CGR) No. 40 Dodge driven by Dario Franchitti at Sunday's NASCAR Sprint Cup Food City 500 at Bristol Motor Speedway. Franchitti's Dodge will sport The Hartford's maroon and yellow colors and will feature the company's branding on the hood and quarter panels. The Hartford will serve as an associate sponsor of the No. 40 car for the remainder of the season (CGR)....NASCAR driver Kurt Busch received a red '08 Dodge SRT10 Viper, the 25,000th produced at Chrysler's Connor Avenue Assembly Plant in Detroit, because he was Dodge's top-finishing Sprint Cup driver in '07 (DETROIT FREE PRESS, 3/13) will serve as presenting sponsor for Saturday's Nationwide Series Sharpie Mini 300 telecast on ABC (GoDaddy)....Olympus, a former Ferrari F1 sponsor, has switched its sponsorship to McLaren for '08. McLaren said that Olympus will be the team's "official supplier of photographic services," and British photographer Jon Nicholson will spend the season in the McLaren garage to document the season in photographs (, 3/12).

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