SBD/Issue 121/Sponsorships, Advertising & Marketing

Steve & Barry's, Watson Pushing Discount Golf Line

Steve & Barry's Pushing Bubbagolf Line
Steve & Barry's partnered with PGA Tour golfer Bubba Watson last year to launch "Bubbagolf," a line of "inexpensive golf apparel," according to Adam Schupak of GOLFWEEK. Watson's line features 30 items including golf shirts and caps. Others have "tried and failed to launch" low-cost golf apparel, but "few have had at their disposal the reach of Steve & Barry's," which has 237 stores across 37 states. Steve & Barry's picked Watson to represent the line "because he grew up in a family of modest means," and Watson "can relate to the struggles many face in trying to dress their families on limited budgets." Watson: "Golfers shouldn't have to worry about the cost of buying clothes that look right for the course." Steve & Barry's Chief Partnership Officer Howard Schacter: "This is really for the weekend golfers. Guys at their municipal course wearing a T-shirt, shorts, hopefully golf shoes, but maybe even sneakers." Steve & Barry's this year plans on adding 70 new retail facilities, and Sporting Goods Intelligence projects the retailer "will pass Sports Authority this year and become the second-largest sporting goods retail chain, behind only Dick's Sporting Goods in terms of physical size" (GOLFWEEK, 3/15 issue).

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