Vivid Seats For Sale For $1.5B F1 Enters New Era in '17 Without Ecclestone Cost Of UNC Scandal Nearing $18M Lundquist Profiled On "Sunday Morning" Warriors Bring Awareness To Fraudulent Tickets Auto Club Speedway Celebrates 20th Anniversary Rule Changes Up For Vote At NFL Meetings Shaq Honored With Staples Center Statue Elite Eight Sites Draw Strong Crowds Source: Raiders Stadium Will Cost $200M Less
SBD/Issue 121/Sponsorships, Advertising & Marketing
Retaining Possession: DiMeo To Remain Bulls' Ad Agency
Published March 13, 2008
The Bulls have "decided to keep" DiMeo & Co., Chicago, which has worked with the team since '95, as its ad agency of record, according to Lewis Lazare of the CHICAGO SUN-TIMES. DiMeo President & CEO Bernie DiMeo said that Bulls Owner Jerry Reinsdorf "first suggested putting the account into review to 'see what was out there.'" Other agency finalists included Euro RSCG, Element 79 Sports, Tom Dick & Harry, the Ungar Group, Hoffman York, Gertrude Inc. and Romani Bros. DiMeo "expects to meet next week" with Bulls execs to discuss the team's '08-09 campaign, which will debut this summer (CHICAGO SUN-TIMES, 3/13). DiMeo was among "two dozen agencies to submit proposals after the Bulls announced in late December it was putting its account up for review" (CHICAGO TRIBUNE, 3/13).