Lids Becomes Colts' Local Retailer NHL Sponsors Expect Jersey Ads Browns Raise Season-Ticket Prices Woods Sporting MusclePharm Water Bottle Maryland Athletics Still Running Up Deficit NASCAR HOF Sponsors Revenue Plummets Seahawks Brand Still Has Room To Grow Pernetti Leaving NYC FC For IMG College NFL, USA Football Teaching Moms About Game's Safety Rogers Wins World Cup Of Hockey TV Rights
Upcoming Conferences and Events
SBD/Issue 121/Sponsorships, Advertising & Marketing
Retaining Possession: DiMeo To Remain Bulls' Ad Agency
Published March 13, 2008
The Bulls have "decided to keep" DiMeo & Co., Chicago, which has worked with the team since '95, as its ad agency of record, according to Lewis Lazare of the CHICAGO SUN-TIMES. DiMeo President & CEO Bernie DiMeo said that Bulls Owner Jerry Reinsdorf "first suggested putting the account into review to 'see what was out there.'" Other agency finalists included Euro RSCG, Element 79 Sports, Tom Dick & Harry, the Ungar Group, Hoffman York, Gertrude Inc. and Romani Bros. DiMeo "expects to meet next week" with Bulls execs to discuss the team's '08-09 campaign, which will debut this summer (CHICAGO SUN-TIMES, 3/13). DiMeo was among "two dozen agencies to submit proposals after the Bulls announced in late December it was putting its account up for review" (CHICAGO TRIBUNE, 3/13).