SBD/Issue 121/Sponsorships, Advertising & Marketing

Retaining Possession: DiMeo To Remain Bulls' Ad Agency

The Bulls have "decided to keep" DiMeo & Co., Chicago, which has worked with the team since '95, as its ad agency of record, according to Lewis Lazare of the CHICAGO SUN-TIMES. DiMeo President & CEO Bernie DiMeo said that Bulls Owner Jerry Reinsdorf  "first suggested putting the account into review to 'see what was out there.'" Other agency finalists included Euro RSCG, Element 79 Sports, Tom Dick & Harry, the Ungar Group, Hoffman York, Gertrude Inc. and Romani Bros. DiMeo "expects to meet next week" with Bulls execs to discuss the team's '08-09 campaign, which will debut this summer (CHICAGO SUN-TIMES, 3/13). DiMeo was among "two dozen agencies to submit proposals after the Bulls announced in late December it was putting its account up for review" (CHICAGO TRIBUNE, 3/13).

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