SBJ In-Depth: MLB Season Preview

In this annual examination of MLB around its season opener, SportsBusiness Journal will examine some of the key business issues facing the league. MLB continues to set attendance records and develop new revenue streams, and now league executives will focus on growing the game globally while diligently protecting the brand. This In Depth will look at the key issues regarding corporate sponsorship, television, new media/online and league affairs. In addition it will profile the 20 Most Influential People in MLB. Publishing Date: March 31 Ad Close: March 17. Materials Close: March. 19.

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