SBJ In-Depth: MLS Season Preview

Although David Beckham’s arrival to MLS didn't turn out exactly the way the league had envisioned, it did provide a short-term boost and introduced many people to the league for the first time. The question now is how much of that will stick? And while optimism ran high during Beckham’s brief playing time, the business metrics of the sport are still a work in progress. As another season gets ready to start, where will the league focus its marketing efforts, where are the growth areas and how can MLS get more people to experience its product and become lifelong fans? Publishing Date: March 24 Ad Close: March 10. Materials Close: March. 12

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