SBD/Issue 115/The Back of the Book

College Math: Financial Information For The SEC, Big 12

The Big 12 Conference had $119.3M in revenue in '07, according to recently filed tax forms. TV contracts generated the most revenue at $51.5M. The Univ. of Texas saw the largest share of revenue among the 12 schools, taking in $9.5M. In the SEC, total revenue was about $149.2M, with postseason basketball games accounting for $28.8M. Alabama had the largest share, taking in $13.2M. The following presents a sampling of '07 financials for the Big 12 and SEC (THE DAILY).

BIG 12
Total revenue
$119,269,293
Total expenses
$116,470,232
REVENUE
TV Contracts
$51,500,000
Bowl games
$29,316,935
Men's basketball tournament
$25,018,969
Conference championships
$11,636,198
Sponsors/corporate partners
$304,246
Royalties/licensing
$139,593
Office location incentive
$36,000
Reimbursements
$354,478
EXPENSES
Lodging/meals
$295,099
Hospitality
$250,637
COMPENSATION
Former Commissioner Kevin Weiberg
$533,000
Commissioner and former COO Dan Beebe
$202,000
Assistant Commissioner Dru Hancock
$126,000
CFO Steve Pace
$123,000
Sr. Associate Commissioner Bob Burda
$100,000
Associate Commissioner Tim Allen
$132,000
Assistant Commissioner John Underwood
$120,000
Assistant Commissioner Lori Ebihara
$92,000
DISTRIBUTION TO MEMBERS
Texas
$9,512,108
Oklahoma State
$9,094,922
Nebraska
$8,605,274
Kansas State
$8,581,643
Texas A&M
$8,433,385
Missouri
$7,758,928
Texas Tech
$7,497,946
Kansas State
$7,033,418
Colorado
$6,902,733
Iowa State
$6,843,193
Baylor
$6,690,607
Oklahoma State
$6,594,348
HIGHEST-PAID INDEPENDENT CONTRACTORS
Sonnenschein, Nath & Rosenthal (law firm)
$195,683
Kevin O'Malley (tv consultant)
$130,372
Trans World Int'l Inc. (IMG) (tv consultant)
$100,000
Dale Kelley (coordinator of basketball officials)
$60,000
Victory Lines (coordinator of basketball officials)
$60,000
SEC
Total revenue
$149,156,045
Total expenses
$148,466,950
REVENUE
Postseason bowl games
$25,959,755
Postseason basketball games
$28,814,504
Sponsorship royalties
$3,568,749
XM Satellite Radio rights*
$227,500
EXPENSES
Postseason basketball tournament
$2,165,376
Sponsorship royalties
$326,931
'07 SEC football Championship
$75,869
'06 SEC football Championship
$1,980,358
XM Satellite Radio rights*
$227,500
COMPENSATION
Commissioner Mike Slive
$525,000
Executive Assoc. Commissioner Mark Womack
$201,000
Associate Commissioner Greg Sankey
$164,000
Associate Commissioner Deborah Corum
$107,500
Associate Commissioner Mark Whitworth
$96,000
Coordinator Rogers Redding
$125,000
DISTRIBUTION TO MEMBERS
Alabama
$13,183,315
Kentucky
$11,858,697
South Carolina
$11,024,856
Tennessee
$10,921,996
Arkansas
$10,883,215
LSU
$10,854,940
Florida
$10,811,220
Auburn
$10,599,940
Vanderbilt
$10,484,771
Georgia
$10,457,440
Mississippi State
$10,419,856
Mississippi
$10,279,856


NOTE: * = The SEC's XM Satellite radio deal was brokered by the conference office, who does not retain the rights. Revenue and expenses are shared by the schools.

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