SBD/Issue 115/Sports Industrialists

Reebok CMO Becker To Replace Harrington As President & CEO

Becker (r) To Become Reebok President & CEO
adidas as part of its Q4 report today said  Reebok CMO ULI BECKER has been promoted effective April 1 to President & CEO, replacing PAUL HARRINGTON. Becker will report to adidas Chair & CEO HERBERT HAINER. Becker has been in his current position since May '06 (adidas). Meanwhile, Harrington has been named Easton-Bell Sports CEO, replacing ANTHONY PALMA. Harrington also will take over April 1, with Easton BOD member and Fenway Partners Managing Dir TIMOTHY MAYHEW serving as Interim CEO. Harrington had been in his role at Reebok since January '06 (Easton-Bell).

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