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SBD/Issue 114/Sports Media
Angels To Relaunch KLAA-AM With Live Spring Broadcasts
Published March 4, 2008
The Angels are working to launch a new KLAA-AM, with "live exhibition broadcasts returning Monday, more of a focus on the team and more sports programming in general," according to Bill Shaikin of the L.A. TIMES. Angels Senior VP/Sales & Marketing John Carpino: "We're trying to make it a local sports option." Angels Owner Arte Moreno bought KLAA in '06 and moved the team's games to the station after the team's contract with ESPN Radio 710 L.A. expired last season. The ESPN deal "included live broadcasts of spring games." KLAA thus far has not aired Spring Training games. Angels VP/Communications Tim Mead said that "live weekday broadcasts will resume Monday, with live weekend broadcasts to be determined" after the team held negotiations with "syndicators holding contractual rights to afternoon slots." Carpino said that all regular-season games will be "broadcast live" and that the station would "consider adding a local sports show during morning drive time and expanding pregame shows before night games into afternoon drive time" (L.A. TIMES, 3/4).






