SBD/Issue 113/Sponsorships, Advertising & Marketing

Names & Faces: Beckham To Promote Omega-3 Supplement

Beckham Endorsing Omega-3
Fish-Oil Supplement
MLS Galaxy MF David Beckham will endorse Omega-3 fish-oil supplement Go3, which sells for $21.95 for 30 days. Meanwhile, John McEnroe is promoting a "10-day Challenge" to increase fiber intake with Kellogg's All-Bran cereal. McEnroe offers tips and inspirational messages for the 10-day path to a regular life on All Bran's Web site, including Day 2: "Who knew No. 2 could feel this good." Day 3: "Personally, I feel better when I let it all out." Day 5: "In this case, out is the right call" (USA TODAY, 3/3)....PGA Tour golfer John Daly's "John Daly Apparel" line is now on sale at select Kmarts. Daly: "Shirts you'd pay [$75-100] for in the pro shop, we sell for [$18]. It just shows you the mark-up. I'm just tired of the market ripping people off when they don't have to" (Daytona Beach NEWS-JOURNAL, 3/2).

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