Marketplace Round-Up

JSK Apparel Offering Sportswear For Women

Anheuser-Busch VP/Global Media & Sports Marketing Tony Ponturo said that the company “has more than doubled the number of cable networks it advertises on, partly as it looks to further target women drinkers.” While ESPN is “likely to remain a cornerstone,” Ponturo said, “We need to shift some of that money to the cable entertainment side.” He added that A-B still spends around 70% of its ad dollars on sports broadcasts (MEDIAPOST.com, 2/29)….In Indianapolis, Dana Knight profiled JSK Apparel, a women’s sports apparel line that has signed “licensing agreements with six universities, sold its goods to boutiques nationwide and is online.” The company has signed a deal with an unnamed NBA team and is negotiating with five more of the league's clubs, three NHL teams and retailer Nordstrom. JSK co-Founder Sherry Compton: “Women are really seeing that they don’t have to settle for the guy-type sportswear” (INDIANAPOLIS STAR, 3/1)….The Capital Classic All-Star basketball game, which features a team of DC-area high school seniors against a team from across the U.S., this week is expected to formally announce a multi-year sponsorship agreement with Under Armour (WASHINGTON POST, 2/29).