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SBD/Issue 113/Sponsorships, Advertising & Marketing
Federer-Sampras Exhibition Match Sells Out Sponsorships, Seats
Published March 3, 2008
All tickets and sponsorships have been sold for the March 10 exhibition tennis match between Roger Federer and Pete Sampras at MSG, according to Barry Janoff of BRANDWEEK. Sponsors for the event include presenting sponsors NetJets, Marquis Jet Card and Men's Vogue, as well as Borgata Hotel & Casino, BNP Paribas, MyMetics, Rums of Puerto Rico, Penn Tennis Balls, Rolex and Essex House Hotel. The event will air nationally on Tennis Channel and locally on MSG Plus (BRANDWEEK, 3/3 issue). StarGames President Jerry Solomon, whose company is promoting the match, said, "The response to this event has been spectacular from every angle. We had to cut off sponsorship sales, which I have never had to do in almost 30 years in the business" (N.Y. POST, 3/2).







