Repeat After Me: Viewers Want To See A-B's Super Bowl Ads Again

Nearly half of the respondents to comScore's Super Bowl XLII post-game survey said that they would like to see Anheuser-Busch's ad that debuted during the game again. The survey contacted 1,139 people between February 3-4, and 49% expressed a desire to watch more of the Bud and Bud Light ads. Meanwhile, 46% of respondents said that Hyundai improved their impression of the company while just 1% claimed the Super Bowl presence damaged their impression.  Salesgenie.com saw 18% of respondents say the controversial ads damaged their impression of the company compared to 21% claiming an improvement. The following charts rate the top five companies whose ads respondents want to see again, as well as the companies with the highest and lowest consumer impression improvement scores (comScore).